Search appearances
Are browsers finding your adverts?
Success factors:
- Pricing
- Advert quality
- Paid prominence
Improve your performance
Measure, track and improve your advert performance and market share on Auto Trader using Performance Rating. Compare your advert performance to your competition and understand the response vehicles are achieving in search, advert views and converting leads.
What is Performance Rating?
Performance Rating is a measure of how your adverts are performing versus the market on Auto Trader. It considers all of the buying journey from search appearances, advert views to leads and connections. The higher the rating, the more market share you’re capturing and the faster you’ll sell vehicles.
Performance Rating explained
Every day we calculate how many search appearances, advert views and leads and connections an advert should be achieving based on the market of competing vehicles. This is our expectation for the advert.
We then compare it to what the advert generates - this is the performance rating.
We visualise this across four categories
All adverts on Auto Trader are ranked by Performance Rating. So that means all adverts in the ‘Excellent’ category are our top-performing adverts on Auto Trader today. In comparison, the adverts in the ‘Low’ category are our lowest-performing adverts. Maximising your adverts' potential by moving moving them into the green will mean you sell more vehicles more quickly. However speed of sale should be balanced with margin to meet your personal goals.
Low rating
1-25 Low market share
Below rating
26-50 Below average market share
Above average rating
51-75 Above average market share
Excelent rating
76-100 Excellent market share
Your performance Partner
Your success will always be our goal. Our team of experts can help you improve your performance to achieve your goals.
Tell us your goals
What are the benefits to me?
Performance Rating provides an at-a-glance view of how your individual adverts are performing against the market. It allows you to maximise your return on investment by:
- Saving time by quickly seeing which adverts need attention
- Understanding performance at each stage of the buying journey - to diagnose and target issues
- Seeing the impact of your advert changes over time
What impacts my performance rating?
When reviewing your overall performance, there are 3 areas that need to be considered that you can influence:
- Advert Quality - creating engaging adverts
- Pricing - pricing adverts competitively
- Package - advert prominence through our packages or PPC & Boost products
Also, how others competing in the marketplace can influence your Performance Rating.
Optimise the buying journey with Performance Rating
Take it a step further and analyse the Performance Rating at an advert level through each part of the buying journey to diagnose and target issues.
View each vehicles performance daily, available in the "analytics" section of each stock item in Portal.
Use these success factors to improve advert performance where you need it most:
Learning resources
Learn how to create high quality adverts and improve performance.
Advert best practice
Want to know more about optimising your adverts at each stage of the buying journey?
View our best practice guide
Let's maximise your margin
Your success is our goal. Our team of over 200 retail experts are dedicated solely to supporting retailers growth. Take two minutes to tell us your goals, and we'll work with you to create a bespoke plan to meet and exceed them.
Tell us your goals
Insight Masterclasses
At any given time, retailers are missing out on £91 million in profit by underpricing their stock.1 That’s because this stock isn’t priced to the live retail market. Effectively throwing away profit. Our data and tools make it easy to prevent that. Watch a masterclass today to master your pricing.
1 Auto Trader internal analysis of the advertised price vs the retail valuation.