Buy and price to the live market
Buy and price with confidence by integrating a real-time view of market valuations.
Having the visibility to move with the market daily is key to protecting and maximising margin on every sale.
Auto Trader Connect - Valuations
Integrate award-winning Auto Trader Valuations into your own systems, ensuring you can buy and price with a view of the live retail market
Buy and price to the live market
Auto Trader valuations reflect the most comprehensive view of vehicle pricing on the live retail market. They're built to inform and guide retailers when buying and selling, helping our partners to make smarter business decisions in an instant. Access to our valuations is available through the Auto Trader Connect platform, allowing partners to seamlessly integrate live market valuations into existing processes and systems.
Better business decisions, faster.
Auto Trader Valuations provide an unrivalled view of the live retail market, allowing retailers to buy and price with confidence without the need to reference multiple different systems.
Build consumer trust
Consumers look to Auto Trader when it comes to trusting the price of a vehicle.
Our Valuations and Price Indicator is powered by our view of the live retail market, which influences a purchase decision.
Avoid using multiple systems
Removing complexities of using multiple systems saves time and ensures consistency.
Building our Valuations into your existing systems makes them more accessible, to make faster decisions when buying and pricing.
Auto Trader Valuations explained
Setting a selling price to the live market, calculating what you can expect to pay in the wholesale market, or making a fair offer to a consumer for their part exchange can be time consuming. Our valuations make each of these tasks quicker and easier, removing the need to scroll through classified sites and pricing guides.
Use cases
"It has been a great addition to Motorpoint's merchandising toolbox. The accuracy of the specification data is spot on, it's easy to use and a welcome addition for our team when they are listing cars and valuing part-exchanges. Being able to access this level of information means we can provide ever higher levels of vehicle specification accuracy and it provides a big benefit for our customers when they are researching and choosing the right vehicle for their budget and lifestyle"
Scott Greensmith, Digital Partnership Manager, Motorpoint
Enhanced VIN Spec data
With the support of manufacturer partners, we're expanding our library of more advanced vehicle data that is derived from the build specification of vehicles. This data is more accurate than using the standard specification for a vehicle derivative and takes into account optional extras. The enhancement will ensure retailer partners can maximise profit opportunity with automatically selected build specification when valuing vehicles.
More on VIN Spec data
Where VIN Spec data isn't available, retailers inaccurately describe a vehicle 46% of the time and undervalue the vehicle by £361 on average where value adding specification is missed.1
You can also utilise our more advanced vehicle data for quicker and more accurate advert creation with Retail Essentials.
Get started with Auto Trader Valuations
Access to this service is included in all core advertising packages from April 2023, with early access available to integrators from 1st November.
To find out if your technology partner has a live integration with this module speak to your Auto Trader Account Manager or your technology partner directly. Alternatively fill out the form below.
How to integrate
It's likely that your technology partner will manage this integration on your behalf.
For partners or retailers wishing to manage a direct integration, you should integrate the API's listed below.
1 Analysis based on 52,000 vehicles advertised on Auto Trader on 27/07/2022, where VIN Spec data was available for those brands. £361 is the average value of missing specification, where only value-adding specification is considered.