A dealership forecourt with a large number of vehicles

Enhanced VIN specification data

Maximise margin, save valuable time and build trust with factory fitted optional specification, automatically selected on vehicles

This powerful, manufacturer sourced data seamlessly integrates wherever you look up or manage vehicles; be it via Auto Trader’s Portal, or through your existing stock management system with Auto Trader Connect.

A person choosing from a selection of trim styles

Price accurately and maximise margins

Benefit from enhanced VIN Specification data when pricing your stock

Retailers are missing out on an average of £361 of unrealised margin1 as a result of omitting value-adding specification from the vehicle advert .

With automatically selected optional extras, you can be confident that the valuation of a vehicle is accurate, including the value of its optional spec.

A close-up of a BMW

Increase day-to-day efficiency and improve advert accuracy

Benefit from enhanced VIN Specification data when listing your stock

Manually adding a vehicle's optional specification can be tricky. Analysis on our platform shows that 46% of retailer adverts1 are inaccurately describing the vehicle on Auto Trader.

With enhanced VIN spec data, describing a vehicle's optional extras 100% accurately2 takes just a matter of minutes.

A dealer and a custom looking at paperwork

Build trust and optimise your customer experience

Benefit from enhanced VIN Specification data to improve your customer buying experience

On average, vehicle adverts are missing more than half (54%) of the optional spec the vehicle left the factory with1. Buyer's demand accurate vehicle descriptions to build trust in you and your business.

Absolute certainty that you've presented the buyer with all optional specification, with robust underlying data, will give them complete confidence in you, and in the vehicle.

Beyond the Ad

Motorpoint share how they’re integrating enhanced VIN spec data into their merchandising toolbox.

"It has been a great addition to Motorpoint’s merchandising toolbox. The accuracy of the specification data is spot on, it’s easy to use and a welcome addition for our team when they are listing cars and valuing part-exchanges. Being able to access this level of information means we can provide ever higher levels of vehicle specification accuracy and it provides a big benefit for our customers when they are researching and choosing the right vehicle for their budget and lifestyle."

Scott Greensmith, Digital Partnerships Manager, Motorpoint

VIN Spec data is now available for the following brands:

  • Abarth
  • Alfa Romeo
  • Alpine
  • BMW
  • Chrysler
  • Dacia
  • Fiat
  • Ford
  • Jeep
  • Mini
  • Renault
  • Volvo

VIN Spec data will be available for additional manufacturers throughout the rest of this year and beyond.

1 Analysis based on 52,000 vehicles advertised on Auto Trader on 27/07/2022, where VIN Spec data was available for those brands 2 Optional extras will be automatically selected to the exact specification the vehicle left the factory with, accurate to the data provided to Auto Trader by the OEM