A video still from the Auto Trader Connect advert.

Auto trader connect - Retail Essentials

Use Auto Trader taxonomy to create accurate adverts in your existing systems, with real-time updates to your key selling channels for better operational efficiency

Advanced vehicle data, shared between systems in real-time

We've transformed data feeds and introduced real-time data sharing as part of your Auto Trader package. Giving you access to advanced vehicle data through your existing stock management service, whilst offering real-time updates across your key selling channels.

Insight over instinct

Using live retail insights and metrics from a trusted brand leads to better sourcing and pricing decisions.

Save time

Helping you reach the market sooner and adapt to a shifting retail market faster.

Create and manage stock from your own stock management system, with automatic updates to your other sales channels, saving you time and money.

Improve margin

Adding the correct specification when listing vehicles to maximise margin.

Access our advanced vehicle data in your stock management system to make advert creation quicker, easier and more accurate.

Enhance customer experience

Keep things consistent and up to date to put an end to enquiries on sold vehicles.

Add, edit or remove vehicle adverts in an instant, ensuring your key sales channels, including Auto Trader, your website, OEM website and more are kept right up to date.

How retailers are using this service

Our partners

We're working with third party system suppliers to make Auto Trader Connect functionality available for our mutual customers. Access to this functionality requires your chosen third party to have integrated with the required features of our service.

Integrations live today

These third parties have already integrated with Auto Trader Connect3.

A list of company logos showing who has integrated with Auto Trader Connect.

Is your provider not on the list?

If you don't see your provider here, let them know you would like access to this service. You should also fill out the request access form below so that we can contact third parties on your behalf.

What it means for retailers

"Being connected in real-time to AutoTrader allows us to have all of the data at our fingertips to manage our inventory as accurately as possible. Enabling us to advertise vehicles with rich vehicle data, price more accurately to optimise margin and manage them across our Parkway Group website and AutoTrader all from one system in real-time"

Sean Booth, Managing Director, Parkway Motor Group

Parkway Motor Group Logo

"In a nutshell it saves our business time and improves profit per unit. We operate on a fast turnover so this means we can reprice faster to drive higher margins. We also no longer have the frustrating wait for a feed to run, if I want to change a price, correct a mistake or add a new photo, it's done in an instant, both on Auto Trader and my website."

Paul Richards, Managing Director, Crompton Way Motors

Crompton Way Motors Logo

Get started with Retail Essentials

Access to this service is now included in all core advertising packages.

To find out if your technology partner has a live integration with this module speak to your Auto Trader Account Manager or your technology partner directly. Alternatively fill out the form below.

How to integrate

It's likely that your technology partner will manage this integration on your behalf.

For partners or retailers wishing to manage a direct integration, you should integrate the API's listed below.

Vehicle API

Look-up and retrieve valuations for a given vehicle

Taxonomy API

Access enhanced Auto Trader vehicle data

Stock API

Create and manage stock across multiple advertising channels

Images API

Create image references from supplied image files

Stock Notifications API

Push notifications for new and updated enquiries

View Developer Documentation

Prefer to speak to someone?

0330 303 9024

Our team of dedicated Account Managers can talk you through our products to help you on your journey


Frequently Asked Questions

1 Providers may have live integrations for some services but not all.