Terms and Conditions

Independent New Business Free Double Stock Offer

Last Updated: 26 January 2026

This New Business Free Double Stock Offer is provided subject to the Main Advertising Terms & Conditions, which are incorporated into these Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

Business Rules ("Rules")

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:

    1. “Baseline Stock” means the contracted number of stock the Qualifying Advertiser holds as at the date the Qualifying Advertiser commences advertising with Autotrader during the Sign-Up Period, which cannot be below 8 to be eligible for the offer;
    2. “New Business Free Double Stock Offer” means the promotion operated by Autotrader which allows Qualifying Advertisers to double their Baseline Stock for the duration of the Offer Period with the extra stock being free of charge for that period;
    3. “Offer Period” means the period starting from when the Qualifying Advertiser commences advertising with Autotrader during the Sign-Up Period and continuing for a period of four consecutive weeks after that;

    4. “Qualifying Advertisers” means Advertisers who:

      1. are independent used car and van dealers only (including in Northern Ireland), who sign up to an Advertising Agreement with Autotrader during the Sign-Up Period;
      2. have been invited by Autotrader to join the New Business Free Double Stock Offer; and
      3. are taking an Enhanced, Super or Ultra Package and have contracted stock of 8 or more cars or vans;
      4. meet the downgrade criteria at paragraph 6 below; and
    5. “Sign-Up Period” means the period between 2nd February 2026 to 29th May 2026 (inclusive), as may be extended by Autotrader at its discretion.
  2. The Free Package Upgrade Offer is available to Qualifying Advertisers who sign-up for the Free Package Upgrade Offer during the Sign-Up Period, subject to these Rules and the Main Advertising Terms and Conditions.
  3. The New Business Free Double Stock Offer is available to Qualifying Advertisers who sign-up for an Advertising Agreement during the Sign-Up Period, subject to these Rules and the Main Advertising Terms and Conditions.
  4. If any individual site in a Qualifying Advertiser's group is not eligible for the New Business Free Double Stock Offer, this will not affect the eligibility of the Qualifying Advertiser's other sites to participate in the New Business Free Double Stock Offer.
  5. Where Qualifying Advertisers operate as a group, the Baseline Stock must be maintained across the group during the Offer Period (equivalent of minimum of 8 per site) and each site (DID) must maintain its Package for the duration of the Offer Period.
  6. The New Business Free Double Stock Offer will start upon the Qualifying Advertiser going live with its Advertising Agreement during the Sign-Up Period. Once the New Business Free Double Stock Offer commences the Offer Period starts and the Offer Period cannot be changed or paused.
  7. In respect of any Qualifying Advertisers who sign-up for the New Business Free Double Stock Offer, if they give notice at any time after the commencement of the Offer Period to: (a) cancel or downgrade their Package; and/or (b) reduce their contracted stock below the Baseline Stock, they will become ineligible for the New Business Free Double Stock Offer.
  8. A Qualifying Advertiser shall only be entitled to take up the New Business Free Double Stock Offer once during the Sign-Up Period. If a Qualifying Advertiser participates in this New Business Free Double Stock Offer, they will not be eligible to participate in any other offer during the Sign-Up Period (including the New Business Level Up package upgrade offer).
  9. After the Offer Period has ended, any additional stock added for the New Business Free Double Stock Offer will be removed, unless the Qualifying Advertiser has requested to keep some or all of that stock by notifying their account manager in which case such additional stock advertised by the Qualifying Advertiser will be charged at the full rate card for that stock.
  10. Qualifying Advertisers shall ensure that individual sites within their group who are eligible for the New Business Double Stock shall comply with these Rules, and such Qualifying Advertisers shall be primarily liable for such individual sites in connection with these Rules.
  11. Communication regarding the New Business Free Double Stock Offer may be received via email, Portal or from the Qualifying Advertiser's account manager.
  12. Any associated costs will be detailed via order confirmation and invoice.
  13. Autotrader reserves the right to allow or refuse to allow any Qualifying Advertiser to participate in the New Business Free Double Stock Offer at its sole discretion, or to remove any Qualifying Advertiser from the New Business Free Double Stock Offer if Autotrader determines the Qualifying Advertiser has outstanding late payments in respect of their Advertising Agreement (until such time as such outstanding amounts are paid).
  14. Qualifying Advertisers cannot advertise stock in connection with the New Business Free Double Stock Offer on behalf of a third party or another dealer.
  15. Qualifying Advertisers that breach these Rules may be charged Autotrader's standard rate card for the duration of the Offer Period in respect of any additional stock (including retrospectively).
  16. Autotrader reserves the right to make changes to these Rules at any time and shall give Qualifying Advertisers at least 15 days' notice of any such changes in accordance with clause 2.4 of the Main Advertising Terms and Conditions.
  17. Autotrader reserves the right to remove or extend this New Business Free Double Stock Offer at any point with immediate effect.