Terms and Conditions

Dealer “Highly Rated” Awards

Business Rules (“Rules”)

Last Updated: 28th April 2025

The Dealer “Highly Rated” Awards are subject to the Main Advertising Terms & Conditions which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:

    1. “Award Materials” means the physical rewards (which may include stickers and an award) and digital rewards (which may include labels and a banner) which are awarded by Autotrader to the Award Winners;
    2. “Award Winners” means Advertisers who, at Autotrader’s sole discretion, satisfy the Qualifying Criteria in respect of the applicable calendar year and are therefore awarded the Dealer “Highly Rated” Awards;
    3. “Dealer “Highly Rated” Awards” means the annual awards relating to reviews of Advertisers on the Autotrader and third party platforms, which are open to all Advertisers and are determined by Autotrader in accordance with the Qualifying Criteria, resulting in the award of Award Materials to the Award Winners;
    4. “False Review” means any review of an Advertiser where the source, content and authenticity of such cannot be determined to be accurate and genuine to Autotrader’s satisfaction, having made reasonable enquiries; and
    5. “Qualifying Criteria” means in respect of the applicable calendar year, the internal criteria which Autotrader shall determine and apply to Advertisers in respect of the reviews of Advertisers on the Autotrader and third party platforms, such criteria to be published following the notification of the Award Winners for such year.
    2. Autotrader assesses reviews of Advertisers and applies the Qualifying Criteria to determine the Award Winners. This includes aggregating review data from Autotrader’s partner websites, if the Advertiser has been successfully set up to do so.

  3. All Advertisers who satisfy the Qualifying Criteria will receive the Dealer “Highly Rated” Award for the applicable year, unless, in Autotrader’s sole opinion, they:

    1. do not adhere to Autotrader’s best practice requirements which are located at https://www.autotrader.co.uk/trade-site/static/assets/best-practice-and-user-guides/dealer-reviews/dealer-reviews-best-practice-guide.pdf
    2. attempt to deceive consumers through the practice of accumulating False Reviews; or
    3. have not complied with any provision of the Main Advertising Terms and Conditions and/or any relevant Business Rules.
    4. Autotrader will notify the Award Winners that they are the successful recipients of the Dealer “Highly Rated” Awards in or around July of each year, and the Award Materials will be made available to the Advertiser and applied to the Autotrader platforms (as applicable) following such notification (subject to clause 5). Autotrader will also publish the Qualifying Criteria following such notification.
    5. Award Materials shall be made available to the Award Winners through such channels/methods as shall be notified to the Award Winners by Autotrader. Within a timeframe determined by Autotrader, the Award Winners can access and/or order the Award Materials for delivery.
    6. Autotrader reserve the right to withdraw the Dealer “Highly Rated” Award and the Award Materials from any Award Winner who attempts to deceive consumers through the practice of accumulating False Reviews.
    7. Autotrader cannot guarantee that any Award Winner who subsequently ceases to be an Autotrader customer shall be entitled to an existing Dealer “Highly Rated” Award should it return to Auto Trader as a customer at a later date.
    8. Autotrader’s decision in respect of the Dealer “Highly Rated” Awards is final.
    9. Autotrader reserves the right to amend, modify or remove the terms of the Dealer “Highly Rated” Award at any point with immediate effect.