Terms and Conditions

Free Double Stock Offer

Last Updated: 26 January 2026

This Free Double Stock Offer and Half Price Stock Offer is provided subject to the Main Advertising Terms & Conditions, which are incorporated into these Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

Business Rules ("Rules")

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:

    1. “Baseline Stock” means the contracted number of stock the Qualifying Advertiser holds as at 23:59 on 31st January 2026;
    2. “Baseline Package” means the Package the Qualifying Advertiser holds as at 23:59 on 31st January 2026;
    3. “Free Double Stock Offer” means the promotion operated by Autotrader which allows Qualifying Advertisers to double their Baseline Stock for the duration of the Initial Offer Period with the double stock being free of charge for that period;
    4. “Half Price Stock Offer” means the promotion operated by Autotrader which allows Qualifying Advertisers to purchase unlimited additional stock for the duration of the Extended Offer Period with the extra stock being charged at half the price of the relevant rate card (and the Qualifying Advertiser's Market Extension products will also be charged at 50%) such offer to commence after the Free Double Stock Offer and is available an optional offer for Qualifying Advertisers who took advantage of the Free Double Stock Offer;
    5. “New Business Advertiser” means a Qualifying Advertiser who signs up to an Advertisement Agreement with Autotrader on or after 2nd February 2026;
    6. “Offer Period” means the period starting from when the Free Double Stock Offer is taken up during the Sign-Up Period (but to start no earlier than 16th February 2026) and continuing for a period of four weeks (the “Initial Offer Period”) and if the Qualifying Advertisers wish to take advantage of the Half Price Stock Offer for a further period of up to four weeks (“Extended Offer Period”);

    7. “Qualifying Advertisers” means Advertisers who:

      1. have been invited by Autotrader to join the Free Double Stock Offer; and
      2. are independent or franchise car and van dealers only (including in Northern Ireland), who currently have an Advertising Agreement with Autotrader (excluding New Business Advertisers), including manufacturers and wholesalers on a used car advertising package; and
      3. are on Standard, Enhanced, Super or Ultra Package; and
      4. meet the downgrade criteria at paragraphs 4 to 6 below; and
    8. “Sign-Up Period” means the period between 16th February 2026 to 29th May 2026 (inclusive), as may be extended by Autotrader at its discretion.
  2. The Free Double Stock Offer is available to Qualifying Advertisers who sign-up for the Free Double Stock Offer during the Sign-Up Period, subject to these Rules and the Main Advertising Terms and Conditions.
  3. If any individual site in a Qualifying Advertiser's group is not eligible for the Free Double Stock Offer, this will not affect the eligibility of the Qualifying Advertiser's other sites to participate in the Free Double Stock Offer.
  4. Qualifying Advertisers will not be eligible for the Free Double Stock Offer if the Qualifying Advertiser has given notice to: (a) cancel or downgrade its Package below the Baseline Package; and/or (b) reduce its stock below the Baseline Stock on or after 1st February 2026.
  5. If a Qualifying Advertiser has given notice to: (a) cancel or downgrade its Package below the Baseline Package; and/or (b) reduce its stock below the Baseline Stock on or after 1st February 2026, then it may become eligible for the Free Double Stock Offer if it retracts such notice to cancel or downgrade its Package or reduce its stock (as applicable) and returns to the Baseline Package (or above) and a stock level on or above the Baseline Stock, before 12:00 noon on 16th February.
  6. Qualifying Advertisers who have benefited from a package upgrade (level up) offer for new business on or before 31st January will be eligible for the Free Double Stock Offer provided that they have remained on the upgraded package after the offer ended.
  7. Qualifying Advertisers may decide what date to start the Free Double Stock Offer during the Sign-Up Period by notifying their account manager. Once the Free Double Stock Offer commences the Offer Period starts and the Offer Period cannot be changed or paused.
  8. Where Qualifying Advertisers operate as a group, the Baseline Stock must be maintained across the group during the Offer Period and each site (DID) must maintain its Baseline Package (or above) for the duration of the Offer Period.
  9. In respect of any Qualifying Advertisers who sign-up for the Free Double Stock Offer, if they give notice at any time after the commencement of the Sign-Up Period to: (a) cancel or downgrade their Package below the Baseline Package; and/or (b) reduce their contracted stock below the Baseline Stock, they will become ineligible for the Free Double Stock Offer.
  10. Qualifying Advertisers who have taken the Free Double Stock Offer will be eligible for the Half Price Stock Offer. If they wish to take advantage of the Half Price Stock Offer they must notify their account manager. The Offer Period for the Half Price Stock Offer will start immediately after the end of the Initial Offer Period.
  11. Qualifying Advertisers who return their stock to the Baseline Stock after the Initial Offer Period cannot later decide to join the Half Price Stock Offer.
  12. Qualifying Advertisers who wish to take advantage of the Half Price Stock Offer can elect to purchase an unlimited stock amount of the Qualifying Advertiser's choice during the Extended Offer Period at half the price of the relevant rate card.
  13. After the Offer Period has ended, any additional stock added for the Free Double Stock Offer or Half Price Offer (as applicable) will be removed, unless the Qualifying Advertiser has requested to keep some or all of that stock as contracted stock by notifying their account manager in which case such additional stock advertised by the Qualifying Advertiser will be charged at the full rate card for that stock.
  14. Qualifying Advertisers who wish to cancel their participation in the Free Double Stock Offer or Half Price Stock Offer during the Offer Period must contact their account manager to do so. If a Qualifying Advertiser does cancel their participation, their stock will return to the contracted stock level and they will not be able to re-join the Free Double Stock Offer or Half Price Stock Offer later.
  15. A Qualifying Advertiser shall only be entitled to take up the Free Double Stock Offer and Half Price Offer (if applicable) once during the Sign-Up Period. If a Qualifying Advertiser participates in this Free Double Stock Offer, they will not be eligible to participate in any other offer during the Sign-Up Period (including the Free Package Upgrade Offer and Free PPC Offer).
  16. Qualifying Advertisers shall ensure that individual sites within their group who are eligible for the Free Double Stock Offer or Half Price Stock Offer shall comply with these Rules, and such Qualifying Advertisers shall be primarily liable for such individual sites in connection with these Rules.
  17. Communication regarding the Free Double Stock Offer may be received via phone, email, Portal or from the Qualifying Advertiser's Account Manager.
  18. Any associated costs will be detailed via order confirmation and invoice.
  19. Autotrader reserves the right to allow or refuse to allow any Qualifying Advertiser to participate in the Free Double Stock Offer or Half Price Stock Offer at its sole discretion, or to remove any Qualifying Advertiser from the Free Double Stock Offer or Half Price Stock Offer if Autotrader determines the Qualifying Advertiser has outstanding late payments in respect of their Advertising Agreement (until such time as such outstanding amounts are paid).
  20. Qualifying Advertisers cannot advertise stock in connection with the Free Double Stock Offer or Half Price Stock Offer on behalf of a third party or another dealer.
  21. Qualifying Advertisers that breach these Rules may be charged Autotrader's standard rate card for the duration of the Offer Period in respect of any stock (including retrospectively).
  22. Autotrader reserves the right to make changes to these Rules at any time and shall give Qualifying Advertisers at least 15 days' notice of any such changes in accordance with clause 2.4 of the Main Advertising Terms and Conditions.
  23. Autotrader reserves the right to remove or extend the Free Double Stock Offer at any point with immediate effect.