Terms and Conditions

Bike and Leisure New Business Free Double Stock Offer

Last Updated: 2 April 2026

This New Business Free Double Stock Offer is provided subject to the Main Advertising Terms & Conditions, which are incorporated into these Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

Business Rules ("Rules")

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:

    1. "Baseline Stock" means the contracted number of stock the Onboarding Retailer holds as at the date the Onboarding Retailer commences advertising with Autotrader during the Sign-Up Period, which cannot be below 5 to be eligible for the offer;
    2. "New Business Free Double Stock Offer" (The Offer) means the promotion operated by Autotrader which allows Onboarding Retailers to double their Baseline Stock for the duration of the Offer Period with the extra stock being free of charge for that period; An onboarding Retailer shall be entitled to advertise an additional 100% of the amount of stock it has contracted for under its Advertising Agreement;
    3. "Offer Period" means 4 weeks from the date of sign-up during the Sign-Up Period (from 13 April until 11 May inclusive). The Offer Period starts from when the Onboarding Retailer commences advertising with Autotrader during the Sign-Up Period and continues for a period of four consecutive weeks after that, with an offer expiry date of 8 June, following sign-up on the closing date of 11 May;
    4. "Onboarding Retailers" means new retail customers who:
      1. are bike, or caravan & motorhome retailers only (including in Northern Ireland), who sign up to an Advertising Agreement with Autotrader during the Sign-Up Period;
      2. have been invited by Autotrader to join the Offer; and
      3. are taking a Standard, Advanced, or Super package and have contracted stock of 5 or more bikes, caravans or motorhomes;
      4. and meet the downgrade criteria at paragraph 7 below
    5. "Sign-Up Period" means the period between 13 April until 11 May inclusive (inclusive), and may be extended by Autotrader at its discretion.
  2. The New Business Free Double Stock Offer is available to Onboarding Retailers who sign-up for an Advertising Agreement during the Sign-Up Period, subject to these Rules and the Main Advertising Terms and Conditions.
  3. If any individual site in an Onboarding Retailer’s group is not eligible for the Offer, this will not affect the eligibility of the Onboarding Retailer’s other sites to participate in the Offer.
  4. Where Onboarding Retailers operate as a group, the Baseline Stock must be maintained across the group during the Offer Period and stock levels of each individual site (DID) must be maintained, with each individual site also maintaining its Package for the duration of the Offer Period.
  5. Onboarding Retailers will be responsible for adding any additional bikes, caravans & motorhomes as part of the Offer either through Portal, via a stock feed or via AT Connect.
  6. The Offer will start upon the Onboarding Retailer going live with its Advertising Agreement during the Sign-Up Period. Once the Offer commences the Offer Period starts and the Offer Period cannot be changed or paused but may be changed by Autotrader in its complete discretion at any time.
  7. All eligible Onboarding Retailers will be opted in to the Offer, but if an onboarding Retailer at any time after the commencement of the Offer Period: (a) cancels or downgrades their Package; and/or (b) reduces their contracted stock below the Baseline Stock, they will become ineligible for the Offer and additional stock will be removed, pursuant to clause 1.1.
  8. Package downgrades are subject to 30 days’ notice period in writing following the end of the Offer Period.
  9. Onboarding Retailers can upgrade their contracted stock level at any point during the Offer with additional stock automatically increased.
  10. An Onboarding Retailer shall only be entitled to take up the Offer once during the Sign-Up Period. If an Onboarding Retailer participates in this Offer, they will not be eligible to participate in any other offer in conjunction, during the Sign-Up Period.
  11. After the Offer Period has ended, any additional stock added for the Offer will be removed, unless the Onboarding Retailer has requested to keep some or all of that stock by notifying their account manager in which case such additional stock advertised by the Onboarding Retailer will be charged at the full rate card for that stock.
  12. Onboarding Retailers shall ensure that individual sites within their group who are eligible for the Offer shall comply with these Rules, and such Onboarding Retailers shall be primarily liable for such individual sites in connection with these Rules.
  13. Communication regarding the Offer may be received via email, Portal or from the Onboarding Retailer’s account manager.
  14. Any associated costs will be detailed via order confirmation and invoice.
  15. Autotrader reserves the right to allow or refuse to allow any Onboarding Retailer to participate in the Offer at its sole discretion, or to remove any Onboarding Retailer from the Offer if Autotrader determines the Onboarding Retailer has outstanding late payments in respect of their Advertising Agreement (until such time as such outstanding amounts are paid).
  16. Onboarding Retailers cannot advertise stock in connection with the Offer on behalf of a third party or another retailer.
  17. Onboarding Retailers that breach these Rules may be charged Autotrader's standard rate card for the duration of the Offer Period in respect of any additional stock (including retrospectively).
  18. Autotrader reserves the right to make changes to these Rules at any time and shall give Onboarding Retailers at least 15 days' notice of any such changes in accordance with clause 2.4 of the Main Advertising Terms and Conditions.
  19. Autotrader reserves the right to remove or extend this Offer at any point with immediate effect.