Focus on serious buyers
Buying Signals help you identify high-intent customers.
Deal Builder
Connect with ready-to-buy customers
More high-intent buyers. More quality leads. More control over how you do the deal.
That's what you get with our improved lead-generation journey. By giving potential buyers the flexibility to complete more steps online, you get more higher-intent enquiries, less timewasters. In short: more deals.
Request a callHigh quality enquiries
Buyers can choose to share part exchange details, finance preferences, and whether they'd like to submit or request a reservation.
Whatever their choice, it'll all be tailored to your preferences and set up. So you know exactly what your customers want before you even speak to them. Helping you focus on the leads most likely to convert.
Why retailers love it
Protect your profit
Buyers who do more online are more likely to buy at the advertised price.
Control over the deal
Tailor the journey to your preferences and processes.
Precision Motor Group's story
Paul Fletcher, Managing Director at Precision Motor Group, shares how this approach has improved how he sells.
Read their storyDesigned to help you prioritise the right buyers
More purchase-ready buyers
Buyers who choose to submit a reservation upfront show stronger intent, with 84% not submitting an enquiry elsewhere for at least three days1.
Leading retailers are converting over 80% of these enquiries into sales2.
Opportunities around the clock
50% of these enquiries come outside of normal business hours, meaning you start your day with ready-made opportunities3.
Protect your profit
Buyers who take more steps online are more likely to buy at the advertised price, helping you protect your margins.Enhanced with Buying Signals
Buying Signals are an extra layer of insight that show how buyers are engaging with your vehicles – helping you identify high-intent customers and tailor your conversations to improve conversion.
Discover Buying SignalsRequest a call back about Deal Builder
Let us know if you have any questions or concerns and one of our team will get in touch with you soon.
1 Autotrader internal data. Based on analysis of 2,957 deals, February ‘25. 2 Retailer quant survey, January '24 (n=23) 3 Autotrader internal data. Analysis on all deal volumes from October '24 – March '25. Based on 9am-5pm 'typical' opening hours.