New Van

Generate response to your brand-new stock with powerful New Van advertising

The new van landscape continues to evolve. 93% of buyers are looking to purchase a van in the next 6 months1 and 70% have said it's important to have sight of a van's availability before choosing to visit a retailer2.

These same buyers are considering more brands than ever before. Visibility of your brand and your new van stock is increasingly critical. With over 88 thousand unique users viewing new van stock on Auto Trader each month3, there’s no better place to get eyes on your brand-new vehicles.

What's included in your New Van package?

Advertise both in-stock and due-in vehicles

Advertise both in-stock and due-in vehicles

Meet customer expectations. Provide full transparency and assurance to your buyers, by categorising your vehicles as 'Available now' or 'Due-in'*.

Quickly and easily create high quality adverts using stock feeds or Portal's intuitive New Van stock tool4.

*Due-in stock, is stock that is in transit to your forecourt and has been assigned a VIN number.

Abstract, close-up image of vans on a forecourt

New van imagery, simplified

Gain access to auto-generated images for due-in stock, that hasn't yet reached your forecourt.

Integrate your third-party image providers, to make creating ads for in-stock vehicles, more efficient.

A couple on a sofa looking at a tablet with call-out of adverts on Auto Trader, overlaid

Generate higher response to your adverts

Reach more buyers with your high-quality advertising. Adverts packed with advertising best practice will generate better response.

Boost your advert response, with PPC campaigns, now available for your new vehicle adverts.

Get the most out of advertising your new vans

Speak to our Performance Team for an in-depth insight into your new van advertising

  • Start with an initial call with a deep dive into your current new van advertising

  • Stay on track with regular 1-to-1's with your dedicated Performance Manager

  • Always on-hand to maximise your advert response

Get in touch

1 Auto Trader On-site survey, January 2023. 2 Auto Trader On-site Survey, March 2023. 3 Auto Trader Internal data, unique views of new van adverts over the last 30 days; 22nd February - 23rd March 2023. 4 Stock feeds are only available where OEMs provide these to Auto Trader.