An Auto Trader Employee reaching out to more customers

Finance Calculator

Your finance, your lenders, your rates.

Put your most competitive lender rates in front of the UK’s largest car buying audience to give them the confidence to finance their purchase with you.

Start your free trial
An laptop showing search results of vehicles on the Auto Trader site with promoted advertising positions

Personalised finance, for you and your customers

Get a customised monthly price and finance calculator added to your adverts, powered by your lenders and your interest rates.

Adverts with finance generate 13% more leads¹

With Finance Calculator, visitors to your adverts only see your lender rates. Meaning you’ll get more enquiries for your own finance deals.

Over 2m monthly interactions with finance calculators¹

Buyers now want to personalise their finance payments before visiting your forecourt. Offer complete transparency by adding your own rates to your calculators.

Interactions with finance have increased over 50%²

Many buyers are now searching finance-first. Appeal to more buyers by adding your most competitive lender rates to your adverts.

A man using Finance Calculator on a laptop

With more jobs now being completed digitally, buyers expect the same experience online as at your forecourt. Ensuring consistency and transparency with your finance offers is one way to keep up with this advancing consumer behaviour.

If you’re already FCA approved, you can get started with Finance Calculator with an 8-week free trial by filling out the form below.

Prefer to speak to someone?

0330 303 9024

Our team of dedicated Account Managers can talk you through our products to help you on your journey

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1  Auto Trader Internal Data March ‘22: Uplift in advert performance metrics when displaying finance on used cars vs. not displaying finance. 2 Auto Trader Internal Data, July ‘23: Total number of interactions with finance calculators on Auto Trader used vehicle adverts in July 2023 across PCP& HP/CS. 3 uto Trader Internal Data, July ‘23: +51% interactions with finance calculators on used car adverts, June ‘23 vs June ‘19