A video still from the Auto Trader Connect advert.

Auto Trader Connect - Retail Strategy

Access Auto Trader retail metrics in your own stock management software, giving you the power to automate your forecourt strategy to maximise profitability

An account manager using an electronic device

Inform and automate retail decision making

Giving you the real-time insights you need to set and manage a successful forecourt strategy. Integrate Auto Trader intelligence in your stock management system with retail metrics including Retail Rating, days to sell, Price Indicator and more, enabling data driven decisions and automated processes.

Insight over instinct

Using live retail insights and metrics from a trusted brand leads to better sourcing and pricing decisions.

Save time

Access Auto Trader intelligence and metrics through your own systems in real time.

Drive a successful forecourt strategy and avoid the time it takes to visit multiple systems to make informed retail decisions.

Gain competitive edge

Buy and price to the live market and beat your competition.

Stay ahead of your competitors with forecourt alerts or automate pricing decisions to react to the live market.

Improve profitability

Use data driven insights to support instinctive decisions when sourcing and pricing stock.

Supply and demand dynamics mean retail pricing is changing faster than ever, making instinctive decisions a risk to profitability.

How retailers are using this service

What it means for retailers

"This enables us to manage our full stock journey in one system, whether that is at the point of bringing a vehicle into stock or managing our retail stock on the forecourt with auto pricing functionality. We are able to manage this in real time in one system removing wasted effort."

David Male, Lean Process Improvement Manager, Robins & Day

Get started with Retail Strategy

This service is chargeable as an add-on to core advertising packages.

To find out if your technology partner has a live integration with this module speak to your Auto Trader Account Manager or your technology partner directly. Alternatively fill out the form below.

How to integrate

It's likely that your technology partner will manage this integration on your behalf.

For partners or retailers wishing to manage a direct integration, you should integrate the API's listed below.

Vehicle API

Look-up and retrieve valuations for a given vehicle

Taxonomy API

Access enhanced Auto Trader vehicle data

Vehicle Metrics API

View national and location adjusted vehicle metrics

Stock API

Create and manage stock across multiple advertising channels

Images API

Create image references from supplied image files

Stock Notifications API

Push notifications for new and updated enquiries

View Developer Documentation

Prefer to speak to someone?

0330 303 9024

Our team of dedicated Account Managers can talk you through our products to help you on your journey