News
The Mighty Caterpillar Tops The Ranks!
The 2018 Interbrand rankings are out and for the 17th year in a row, they’ve made the top 100 with a ranking of #82 and an overall brand value of $5.73 billion. Caterpillar is also listed as a top 10 growing brand with an 18% increase for the year. Caterpillar has been named a best global brand by Interbrand, and we couldn’t be more proud.
Words by: Auto Trader
Published on 23 October 2019 | 0 min read
The annual report by Interbrand, analyzes how brands help grow businesses—from delivering on customer expectations to driving economic value. The company rankings are based on three key components. The primary measurement is the financial performance of the branded products and services, the other two components are in relation to the role the brand plays in influencing customer choice and the strength the brand has to command a premium price or secure earnings for the company.
Cat we’re honored and humbled to again make the list, honoring the men and women who live and breathe Cat every day, for truly building a strong brand. So here’s to you… The customers and operators who work tirelessly to build, power and shape our world. Cat dealers who are their boots on the ground – there for customers whenever, wherever. And all the employees who design, test and build the iconic products that shine in their signature yellow. To see the complete list of Interbrand’s 100 Best Global Brands 2018 and learn more about their methodology, visit their website.
Cat we’re honored and humbled to again make the list, honoring the men and women who live and breathe Cat every day, for truly building a strong brand. So here’s to you… The customers and operators who work tirelessly to build, power and shape our world. Cat dealers who are their boots on the ground – there for customers whenever, wherever. And all the employees who design, test and build the iconic products that shine in their signature yellow. To see the complete list of Interbrand’s 100 Best Global Brands 2018 and learn more about their methodology, visit their website.