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How to write a farm machinery advert…

A good advert can help to sell your machinery faster and for more money, so it's important that you take time to make your advert as good as possible. Clear and high-quality pictures are crucial, but so is the text and description in your advert. Here's our guide to help you write the perfect advert...

If you sell your farm machinery privately, it’s vital that you pay plenty of attention when writing your ad description. If you don’t do this properly and a buyer finds your machinery to be different to as described, you could risk getting into legal trouble.
Here on Auto Trader, the good news is that our easy-to-use forms detail exactly which information should be included in your ad. Information to have handy before starting includes:
  • Make
  • Model
  • Manufacturer year
  • Engine power (if applicable)
  • Hours in operation
  • Derivative (if applicable)
Other useful vehicle information includes operating type, service history and warranties or any attractive, optional features it may have.
Remember that it’s against the law to mis-describe machinery, so you need to be as accurate as possible. This includes what you say and making sure that you include any defects you know about. There’s a buyer for everything so be honest about the condition - this won’t necessarily put you at a disadvantage. The number of owners the machinery has had, whether you’ve made any changes to it, and perhaps even why you’ve chosen to sell, can all be of interest to buyers. In our experience, between 50 and 75 words is the ideal length for an online advert. So above all, be concise. Last, but not least, remember: be clear and don’t use block capitals because this can make the advert harder to read; don’t use clichés, such as ‘lovely driver’ and ‘first to see will buy’; and don’t use terms that won’t mean anything to buyers.
Top tips:
  • Be honest, concise and accurate
  • Mention anything that makes your machinery special
  • Avoid clichés, vague terms and block capitals
Sell your farm machinery now
There’s no time like the present, why not get your farm machinery in front of the 160,000 buyers who come to our site every month now? Advertise your machine here.

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