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Published: 23rd June 2015


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How should you write an advert?

A good advert can help to sell a car more quickly and for more money, so it's important to do it as well as possible

Published: 23rd June 2015
If you do decide to sell privately, then it’s vital – not to mention, a legal requirement! – that you pay plenty of attention to writing any advert for your car.

The good news is that here on Auto Trader, just filling in your registration number will automatically fill in lots of details about your car, including:
  • Make and model
  • Age
  • Body type
  • Colour
  • Transmission
  • Engine size
  • Fuel type
Then, it’s up to you to include details like the car’s mileage, MOT, warranty information, service history and any attractive, optional features it may have: for example, things like whether there is air-con, sat-nav or leather upholstery.

Remember, it’s against the law to mis-describe a car, so you must be as accurate as possible in what you say and include any defects you know about. Be honest about the car’s condition.

The number of owners the car has had, whether you’ve made any modifications to it, and perhaps even why you’re selling it, can all be of interest to a potential buyer. Above all, though, be concise. In our experience, between 50 and 75 words is the ideal length for an online advert.

Last, but not least, remember: be clear; don’t use block capitals, which make the advert harder to read; avoid clichés, such as ‘lovely driver’ and ‘first to see will buy’; and, don’t use terms that won’t mean anything to buyers.

  • Be honest, concise and accurate
  • Avoid clichés, vague terms and block capitals