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The evolution of Auto Trader

The iconic classified magazine

Last ever issues - June 2013

Circulation of the print edition of Auto Trader peaked in January 2000 with 368,000 copies sold.

  • 1977
  • 1988
  • 1995
  • 2008
  • 2013

Following a trip to America the previous year, John Madejski brought back the idea of a classified magazine. Thames Valley Trader is launched.

1988 sees all the Trader titles re-branded as Auto Mart & Trader and later the Mart is dropped and all titles become Auto Trader.

The years up to 1995 see the launch of Auto Trader titles to cover all regions of the UK and with the launch of Auto Trader Ireland, covering all regions of Ireland.

Auto Trader launches the 'World Of Cars Made Easy' campaign and a new look magazine to support the campaign.

The last ever issue is published in June, consumer shift to online has resulted in the decline of the magazine readership to 27,000 copies in March 2013.

The evolution of Auto Trader

Auto Trader online

Autotrader.co.uk is now the number one digital marketplace in the UK for buying and selling new and used vehicles.

  • 1996
  • 2000
  • 2007
  • 2009
  • 2013

Auto Trader moves into the digital world with the launch of the first version of autotrader.co.uk

AutoTrader.co.uk undergoes a redesign.

Autotrader.co.uk grew to an average of 6.2 monthly unique users.

Autotrader.co.uk reached an average of 9.2 monthly unique users.

Now fully digital Autotrader.co.uk 10 million unique users per month to its website.

The evolution of Auto Trader

Auto Trader Mobile

Since Auto Trader's first WAP site was launched in 2002, mobile access to the site has grown at a phenomenal speed. Auto Trader has been providing a wide range of apps for top-end smartphone devices including a mobile optimised website. Searching for your next car on a mobile phone has never been easier.

  • 2002
  • 2008
  • 2010
  • 2011
  • 2013

Auto Trader's WAP site enables users to search for their next car using their mobile phones for the first time

Autotrader.mobi is launched offering the first full search experience for smartphones

The new iPhone App is released and is downloaded by more than 300K users in the first 30 days

Auto Trader launches its mobile app for Android

Auto Trader launches a brand new mobile web version of autotrader.co.uk

The evolution of Auto Trader

Auto Trader on tablets

The Auto Trader iPad App offers an effortless browsing experience. For the extra mile our Ignition publication combines bespoke multimedia content and access to Auto Trader's massive used and new-car stock.

  • 1996
  • 2000
  • 2007

Auto Trader launches a dedicated browsing app for iPad users allowing them to save and compare up to four cars at once. Learn more about the app.

Auto Trader launches ignition, a monthly iPad publication that capitalises on the iPad's entire range of functionalities. It also combines multimedia content with access to Auto Trader's massive used and new car stock. Learn more about ignition.

Auto Trader's Premium service goes live. Available on iPad's this service offers consumers access to current car market data and insight allowing them to make a more informed buying decision. Learn more about Premium.

Magazine
Online
Mobile
Tablet

Trader Media Group completes digital transition

The magazines have been an important part of Trader Media Group's 36 year heritage, but as motorists and dealers move away from printed publications to access information and to buy and sell vehicles online, we must ensure that we innovate and offer the digital products and services motorists require.

Auto Trader, Bike Trader, Van Trader, Caravans, Motorhomes, Top Marques, Truck, Plant & Farm will all continue online.

Read the full press release from Trader Media Group

Auto Trader contacts

enquiries@autotrader.co.uk 0845 345 3450

How to access Auto Trader