What are cookies?
To get the best Auto Trader experience, you need to have cookies enabled. If you don't wish to enable cookies, you will still be able to use the site but you may not be able to use some of the essential features we offer such as placing an advert so we recommend you keep them enabled.
Can I opt out?
We do have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to Auto Trader; they will show you different products and services based on what you appear to be interested in. If you'd like to opt out, please go to the Network Advertising Initiative website (opens in a new window - please note that we're not responsible for the content of external websites)
To make full use of the features on our site you will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.
If your computer is configured to accept cookies we will be able to provide time saving functionality such as:
However, if you'd prefer to restrict, block or delete cookies from autotrader.co.uk, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.
For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit http://www.aboutcookies.org/
Cookies used on the website
We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website. This is known as 'digital analytics'. We may also record certain information that customers provide during a Website purchase or other process.
This information allows us to more accurately understand individual behaviours and needs. This means that we can more easily tailor offers and information which may be of interest to individuals.
For more information on how Google uses the data collected via this service, see here: http://www.google.com/policies/privacy/partners/
To opt out of being tracked via Google Analytics, you can also use Google's opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
We are linking the anonymous cookie data collected in Google Analytics with data collected via the anonymous Google Doubleclick cookie, utilising a feature called 'advertising features.'
In practice, this means that when you visit our website(s) we will collect the value of the Doubleclick advertising cookie (if one exists on your browser) within Google Analytics.
This feature allows us to link information collected in Google Analytics with Google's Display network, to enable re-marketing campaigns on this network, as well as enabling us to collect basic (anonymous) demographic information about our website users.
You can opt out of Doubleclick campaigns here - http://google.com/settings/ads
This is one of our online audience monitors that allow us to track customer actions on the Website and to tailor the advertisements you see on 3rd party sites. The content of these advertisements is influenced by your interactions with the Website such as the pages you view, searches you conduct and offers you show an interest in.
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Cookies: OAX, RMFL
These cookies are used in order to present you with relevant display advertising across various pages in our site.
We use HookLogic's software to serve and track sponsored online advertisements throughout the Website. This company uses a cookie to more accurately serve the most appropriate advertisements, and to better understand individual user behaviour and requirements.
We use ScorecardResearch to help with the collection of Internet web browsing data, in creating reports on Internet behaviour and trends such as new versus repeat visitors to the website. The ScorecardResearch tagging is not used to identify the user visiting a page, although data such as a timestamp, the URL, and the title of the web page may be collected.
Cookies: fsr.s, fsr.sp, fsr.r
First party cookies
Auto Trader first party cookies used on the website
Registration - Cookies: user, ursid, urss (session), userid, ursa, UpdateAccount, pageParameters
Whenever you are not logged in, we use a non-personally identifiable cookie to understand the number of unique visitors who look at the adverts on the site.
Used and new vehicle search - Cookies: CompareTray (session), searches, SearchData, postcode, GeoLocation
In order to provide some of the functionality within the new and used vehicle search sections of our site, we need to store some information in cookies related to the searches you have been performing. For example whenever you compare different vehicles or adverts, we need to store the identifiers for those vehicles and adverts. We store the postcode you have entered for searches to enable us to show you the distance you are from the vehicles in the adverts, and the makes and models of vehicles you are currently searching. We also record related information about the postcode you supply, including the Acorn profiling code for that postcode, longitude and latitude of the postcode. Some of this information may also be used to bring you more relevant display adverts across our site.
Internal tracking - Cookies: pages, PAGE_REF (session)
There are certain product pages that we like to know that you have visited - such as the insurance, finance or car history pages - which we record in a cookie; this allows us to provide you with more adverts which are more relevant to you through our display advertising.
In addition, we like to understand the response that we are providing to our used car advertisers on the site, and so we use a cookie to store some information about the search which you have performed in a cookie.
Quick quote insurance - Cookies: QuickQuote
In order to provide you with quick quote insurance prices for each advert as you search around the used cars section of our site, we need to store your age and the number of no claims years information that you provided to us when you enabled this option.
Surveys - Cookies: Survey, survey.bikes.response, survey.bikes.session (session), survey.bikes.visit, survey.cars.response, survey.cars.session (session), survey.cars.visit
In order to gather feedback from our customers about the site's products & features you will be invited to leave your feedback on occasion by filling in a short survey. Providing feedback to us will enable the Auto Trader team to act on this feedback and improve services and features.
How to manage cookies.
Browsers are changing all the time, to get the most up to date information about managing your cookies in your browser visit www.aboutcookies.org ( this will open in a new window - please note that we can't be responsible for the content of external websites)