To us, the DS 3 always smacks a wee bit of ‘My Fair Lady’. (There’s one for the kids to Google - Ed.) Determined to disassociate it from its humble Citroen C3 origins and cultivate a sophisticated image, the creators of the DS 3 took what was, in all honesty, a pretty mundane shopping cart, subjected it to an extensive course of elocution and etiquette, and then dressed it up in in a kaleidoscope of designer outfits.
Mind you, surely even these visionaries couldn’t have imagined the spectacular success that would follow, especially here in the UK, where more DS 3s are sold than anywhere else by a country mile, including France.
Now, in a move calculated to complete the transition and put clear daylight between its flagship model and its old working class roots, those same creative designer types have even had the audacity to remove the iconic double chevron from the nose of the DS 3. It’s a determined effort to Botox out any last vestiges of Citroenism.
Ok, so there is slightly more substance than just a nose job to the latest round of DS 3 revisions. Also included is a range of more fuel-efficient engines, new upholstery and trim, and some fresh tech, including a seven-inch infotainment touchscreen complete with Apple CarPlay and Mirrolink functions.
The interior button count has also been reduced, which means there are twenty less than before. That’s great for de-cluttering and to aid that essential minimalist look so cherished by interior designers, but it does means that rather than just prodding a plastic knob you now need to be pretty familiar with the intricacies of the touch screen sub menus.
In the main, though, this is effectively a mid-life make over for Citroen’s – sorry, the DS brand's
– best-selling model.
To celebrate, there are even more party frocks to choose from, including 78 exterior colour combinations and 10 different roof decal designs. Allied to the various trim finishes and two body styles – let’s not forget the roller blind cabriolet – this gives you a dizzying three million-plus combinations to help make your DS 3 a truly unique proposition.