X-type put on hold
21 April 2005 The X-type is not being bought in the numbers it used to, with worldwide sales in the first quarter of 2005 dropping to 12,500. Last year, Jaguar sold 66,000 X-types, down from a 2002 high of 74,000. Jaguar has been hampered by the slow arrival of X-type derivatives. It only launched its first spin-off body style last year, when the estate arrived, and it was also slow to offer diesel engines. Rivals Audi, BMW and Mercedes have offered saloons, estates, coupes and convertibles of their compact executives for years. The Ford-owned company was quick to quash speculation that its Halewood plant could go the same way as MG Rover's Longbridge factory, which has been mothballed after the company collapsed into administration earlier this month. 'Suspending X-type production is a sensible step to keep supply and demand in balance,' said a Jaguar spokesman. 'There is no point building too many cars, as it would hit residual values. We remain committed to the Halewood plant and our sister company Land Rover will build the next Freelander there alongside the X-type from next year.' |
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