First Ferrari Store opens in London
06 May 2009
The first Ferrari Store in Britain was formally opened in London today.
Kimi Raikkonen, 2007 F1 world champion and 17-times Grand Prix winner, was on hand to welcome visitors to the shop in Regent Street.
It stocks a huge selection of Ferrari-branded gear, including clothes, road and racing models and books.
But there are also more unusual items – like Ferrari baby wear, a Ferrari backgammon set and Ferrari lawnmowers. OK, we made that one up.
The prices are not for the faint-hearted or light of wallet – one model of last year’s Ferrari F1 car finished in carbon fibre has a £2,750 price tag.
A dozen of the finest Ferraris were on display outside the store, including an Enzo, F50, F40 and 250 GTO. Check out our pictures from the store launch below.
Ferrari Store opening in pictures
Ferrari Store cars display in pictures
The Ferrari Store can be found at 193-7 Regent Street, London, W1B 4LY.
For Formula 1 coverage check out our F1 2009 site.
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