Although the new Monster launched last year was a complete redesign to that of the original of 1993 model, it has been universally praised for retaining its Monster soul.

Sales success is due not only to its design, but also its affordability as an entry level bike. The 696 at £6,195 is the most affordable bike in the range and with service intervals of 7,500 miles and service costs from as little as £100, the 696 competes on every level.

Finally it is a bike that is easy enough to ride for a novice while offering a more experienced rider a great bike by virtue of renowned Ducati handling and a punchy L- twin Desmodromic engine.

The 696 also has an extensive accessory catalogue available to it that no other entry level bike can compare, allowing owners to personalise their bike with Ducati Performance Accessories and the new Monster ‘Art’ colour panels.

To find out more, visit www.ducatiuk.com or call in at your local Ducati dealer.