Bike Trader


Buell is fastest

21 January 2008
News image An independent report has confirmed the rise in popularity of niche motorcycle brands in the UK, with Buell displaying the fastest growth in 2007. The innovative American manufacturer – whose founder Erik Buell is still heavily involved in the development of new motorcycles – grew by 36.96 per cent in the UK.

The Buell brand’s growth is expected to accelerate further in 2008 after the introduction of the 1125R. The liquid-cooled machine – in UK dealerships from March with an on the road price of £8,495 – represents a new direction for the brand and complements the existing air-cooled range.

The 1125R replaces the popular XB12R Firebolt in the 2008 model line-up. It also has an increase in horsepower of 46bhp over its predecessor, making it Buell’s most powerful production motorcycle to date.

Buell was the first manufacturer to use a fuel-in-frame design to achieve the optimal centre of gravity, which helps to make quick direction changes seem effortless. The other two key design components are chassis rigidity for improved cornering and low unsprung weight for increased stability.

“These sales growth figures are extremely positive,” says Buell UK managing director Paul Stroud. “2007 was a strong year for Buell and we aim to build on that to make the brand’s 25th anniversary in 2008 one to remember.”

Page 1




read more articles