Victory Motorcycles has slashed the price of its motorcycles in the UK after the dollar dropped to its lowest exchange rate in years.
Polaris, which owns the Victory brand, began manufacturing motorcycles just nine years ago from its base in Medina, Minnesota, and there are already 40,000 Victory riders in North America.
While numbers in Britain are naturally smaller, Polaris Britain has seen year-on-year growth of Victory Motorcycles sales across the UK of between 10% and 20%.
Together with an exchange rate of around $2 to £1, the increased production volumes have allowed Victory Motorcycles in Britain to reduce the recommended retail price of the Vegas 8-Ball, for example, from £9,995 to £8,495. The price cut is applied to every model in the Victory Motorcycles range.
“It’s fantastic news that the favourable exchange rate and higher production volumes in the US have allowed us to be more price competitive in the UK,” says Polaris Britain general manager, Ross Clifford. “Victory Motorcycles are already top in the J D Power survey for customer satisfaction, and I’m sure this price realignment will put the range within many more motorcyclists’ budgets.
“There are some great models in the 2007 line-up,” adds Clifford, “like the awesome Hammer S, which has been reduced in price by £1,500, so there’s never been a better time to consider Victory.”
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