Terms and Conditions

Motorhome and Caravan Package / PPC Upgrade Offer

Last Updated: 5 September 2023

This Motorhome and Caravan Package/PPC Upgrade Offer is provided subject to the Main Advertising Terms & Conditions, which are incorporated into these Rules by reference. Where the Qualifying Retailer benefits from the PPC Product as part of the Motorhome and Caravan Package/PPC Upgrade Offer the Pay Per Click (PPC) – Campaigns and Boost Business Rules will also apply.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to these Rules.

    Business Rules ("Rules")

    1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. "Contracted Stock Level" means the number of advertisements the Qualifying Dealer has contracted for under their Advertising Agreement as at as at the start of the Offer Period;
    2. “Discounted Rate” means the 50% discount that a Qualifying Dealer will receive, in respect of their Package Upgrade or PPC Product during the Offer Period, when they sign up to the Motorhome and Caravan Package/PPC Upgrade Offer. The discounted rate will apply so that the Qualifying Dealer will pay no additional cost for the Package Upgrade or PPC Product for the first two months of the Offer Period and will then pay the full price for the Package Upgrade, or full price on the PPC Product for clicks up to the PPC Offer Budget, for the last two months of the Offer Period;
    3. "Motorhome and Caravan Package/PPC Upgrade Offer" means the promotion operated by Auto Trader which will allow Qualifying Dealers, who sign up during the Offer Window, to upgrade their existing Package to the next Package level up at the Discounted Rate for the Offer Period, or in the case of Advanced customers only, to receive the PPC Offer Budget, at the Discounted Rate, to spend on the PPC Product during each month of the Offer Period (as applicable);
    4. "Offer Period" means the period of four calendar months, starting on the date during the Offer Window on which the Qualifying Dealer signs up to the Motorhome and Caravan Package Upgrade/PPC Offer, during which period the Qualifying Dealer will get the Package Upgrade or benefit from the PPC Product at the Discounted Rate;
    5. "Offer Window” means the period from 2nd October 2023 until 29th March 2024 (inclusive), during which time Qualifying Dealers can sign up to the Motorhome and Caravan Package/PPC Upgrade Offer;
    6. "Package Upgrade" means the Qualifying Dealer's upgraded Package during the Offer Period, as a result of the Qualifying Dealer participating in the Motorhome and Caravan Package Upgrade/PPC Offer;
    7. “PPC Product” means Auto Trader Pay Per Click (PPC) Product which is subject to the Auto Trader Pay Per Click (PPC) – Campaigns and Boost Business Rules (at https://trade.autotrader.co.uk/terms-and-conditions/ppc-campaigns-and-boost);
    8. “PPC Offer Budget” means the amount (in pounds sterling), calculated as 20% of the Qualifying Dealer’s monthly spend for their Package (as at the date they sign up to the Motorhome and Caravan Package Upgrade/PPC Offer) divided by four, which shall be the Qualifying Dealer’s weekly Contracted Budget to spend on a Campaign during each week of the Offer Period;
      9. "Qualifying Dealers" means Advertisers who:
      1. have been invited by Auto Trader to join the Motorhome and Caravan Package/PPC Upgrade Offer;
      2. are Motorhome and Caravan dealers only (including in Northern Ireland) and who have an active Advertising Agreement in place with Auto Trader as of 2nd October 2023; and
      3. do not, during the Offer Period, benefit from any other offer or discount operated by Auto Trader, other than the Bike, Caravan and Motorhome Stock offer; and
      4. have not had their account switched off by Auto Trader for late payment at any time between 1st April 2023 and the start of the Offer Period.
  2. The Motorhome and Caravan Package/PPC Upgrade Offer is available to Qualifying Dealers who sign-up to the Motorhome and Caravan Package/PPC Upgrade Offer during the Offer Window, subject to these Rules. A Qualifying Dealer may only sign up to the Motorhome and Caravan Package/PPC Upgrade Offer once during the Offer Window.
  3. In order for a Qualifying Dealer to participate in the Motorhome and Caravan Package/ PPC Upgrade Offer, all individual retail sites in such Qualifying Dealer's group must comply with these Rules and meet the eligibility criteria set out in these Rules. If any individual site in a Qualifying Dealer's group is not eligible for the Motorhome and Caravan Package/PPC Upgrade Offer in accordance with these Rules (including, without limitation, if they downgrade or cancel their Package or Contracted Stock Level as detailed in Clauses 4 or 5 below), the Qualifying Dealer will not be able to participate in the Motorhome and Caravan Package/PPC Upgrade Offer.
    4. If a Qualifying Dealer, who has not yet signed up to the Motorhome and Caravan Package/PPC Upgrade Offer, downgrades their Package or Contracted Stock Level after 1 September 2023 or during the Offer Window, the Qualifying Dealer shall not be eligible to sign up to the Motorhome and Caravan Package/ PPC Upgrade Offer unless or until one of the following events occurs during the Offer Window:
    1. the Qualifying Dealer retracts the cancellation or downgrade within the 30 day notice period for such cancellation or downgrade; or
    2. after expiry of the 30 day notice period for the Qualifying Dealer’s downgrade of their Package or Contracted Stock Level, the Qualifying Dealer subsequently upgrades their Package or Contracted Stock Level to the original Package or Contracted Stock Level (as applicable).
  5. The Qualifying Dealer shall become eligible to sign up to the Motorhome and Caravan Package/ PPC Upgrade Offer again on the date that the earliest of the above events occurs (provided it occurs during the Offer Window).
  6. If, once a Qualifying Dealer has signed up to the Motorhome and Caravan Package/ PPC Upgrade Offer, the Qualifying Dealer downgrades their Package or Contracted Stock Level during the Offer Period, (subject to Clause 7) such Qualifying Dealer shall no longer qualify for the Motorhome and Caravan Package/ PPC Upgrade Offer from the date on which such downgrade or cancellation becomes effective (i.e. on expiry of the 30 day notice period) and the Qualifying Dealer shall be charged for the Package Upgrade at Auto Trader's standard rate card for the duration of the Offer Period, or shall be charged for any clicks resulting from the PPC Product at Auto Trader's standard rate card for the duration of the Offer Period (as applicable).
  7. If the Qualifying Dealer withdraws their cancellation or downgrade before the end of the 30 day notice period for such cancellation or downgrade, then the Motorhome and Caravan Package/ PPC Upgrade Offer will continue to apply to the Qualifying Dealer for the remainder of the Offer Period (up to a maximum of four calendar months in total).
  8. Qualifying Dealers who participate in the Motorhome and Caravan Package/ PPC Upgrade Offer shall not be entitled to participate in any other stock and/or Package offers during the Offer Period, with the exception of the Bike, Caravan and Motorhome Stock Offer (subject to the applicable Business Rules).
  9. Participating in the Motorhome and Caravan Package/ PPC Upgrade Offer constitutes a permanent change to the respective Qualifying Dealer's Advertising Agreement, and the Motorhome and Caravan Package/ PPC Upgrade Offer is deemed a formal upgrade to the Qualifying Dealer's Package, in accordance with the Main Advertising Terms and Conditions (and which shall be subject to any rate increase in line with Auto Trader’s annual rate review from the 1st April 2024). Accordingly, and for the avoidance of doubt, the standard downgrade and cancellation notice requirements set out in the Main Advertising Terms and Conditions shall apply following the commencement of the Offer Period, provided that any such notice given by the Qualifying Dealer to downgrade or cancel the Package Upgrade or the PPC Product shall not expire any earlier than the end of the Offer Period.
  10. Qualifying Dealers who downgrade their package at the end of the Offer Period (including a reasonable period thereafter, as determined in Auto Trader’s sole discretion), may be excluded from similar offers in the future regarding upgrade of packages, additional stock, products or services or otherwise, or may require prior approval from Auto Trader to participate in such offers.
  11. Qualifying Dealers cannot advertise stock on behalf of a third party.
  12. Qualifying Dealers shall ensure that individual sites within their group who are eligible for the Motorhome and Caravan Package/ PPC Upgrade Offer shall comply with these Rules, and such Qualifying Dealers shall be primarily liable for such individual sites in connection with these Rules.
  13. Any associated costs will be detailed via order confirmation and invoice.
  14. Communication regarding the Motorhome and Caravan Package/ PPC Upgrade Offer may be received via email, Portal or from your Account Manager.
  15. Auto Trader reserves the right to allow or refuse to allow any Qualifying Dealer to participate in the Motorhome and Caravan Package/ PPC Upgrade Offer at any time, at its sole discretion.
  16. Auto Trader reserves the right to make changes to these Rules at any time and shall give you at least 15 days’ notice of any such changes in accordance with clause 2.4 of the Main Advertising Terms and Conditions.
  17. Auto Trader reserves the right to amend, modify, remove and/or extend this promotion at any point with immediate effect.