Taking the next step, together
The future is omnichannel
We know the way people buy cars has changed. Over the past few years, the balance in the buying journey has shifted from forecourt-first to digital-first with more of the journey being completed online. With the retailer still playing a vital role in the transaction.
Now, a seamless consumer journey between digital forecourts and physical experiences is no longer a demand, but an expectation.
Sign up to Deal BuilderIntroducing Deal Builder
With Deal Builder, we're building a seamless retailing experience on Auto Trader.
This flexible start-stop journey enables buyers to complete as much of their buying journey online as they choose, including the option to add a part-exchange, complete a finance application and choose their handover preference, before completing a reservation for the vehicle.
The buyer can then inspect, test drive and finalise their purchase on the forecourt if desired, and benefit from the physical experience that only a retailer can provide.
Discover a great deal more
In a world of evolving consumer expectations, Auto Trader is by your side to help you navigate this new retailing landscape. Helping you unlock new opportunities that digital brings.
More purchase ready buyers
Digital buyers have more purchase intent when reserving a vehicle online, leading to a better conversion to sale once they arrive on your forecourt.
Deals typically convert around 2x the rate of leads 1
More sales while you sleep
Providing consumers with the option to complete more of their buying journey online means your forecourt is open for business all-day, every day.
Retailers have found that 45% of deals come outside of normal business hours 2
More time for what matters
Putting the customer in control of the ordering process removes the admin burden from retailers, freeing up vital time to convert more searches into sales.
74% of retailers say they spend less time on admin since joining Deal Builder 1
More haggle-free forecourts
Consumers who commit to a purchase online are more likely to buy at the advertised price, meaning you can maximise profit without the haggle.
57% of retailers on Deal Builder say that buyers are less likely to haggle 1
"Deal Builder means that we are open 24 hours a day. For example, last week we came in and had 3 deals waiting for us which had been submitted overnight. We're not having to deal with the back and forth, they've just reserved the car and that's it."
Paul Bainton, Managing Director, G5 Cars
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Our team of dedicated Performance Managers will talk you through next steps
1 Retailer quant survey, January 2024. N=23 2 Auto Trader data. Analysing all deal volume from July - December 2023. Based on 9am-5pm typical business hours