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SERE Belfast

Our awards

Highly rated for our customer service 2020

SERE Belfast

SERE is a family-run car dealership based in Northern Ireland, providing new and used cars at our conveniently-located showrooms on Boucher Road, Belfast and Moira Road, Lisburn. We offer an extensive range of high-quality new cars from leading manufacturers, including Mitsubishi, SEAT, MG and SsangYong, as well as an outstanding selection of pre-owned vehicles from our huge car supermarkets. We also provide servicing and parts for all vehicle makes and models, using manufacture-approved parts. SERE are service specialists for Chevrolet, Fiat, Mitsubishi, Renault, SEAT, MG and SsangYong, and all of our technicians are fully trained, ensuring your vehicle receives the very best care and attention.

Services offered

  • New Car Sales I Used Car Sales I Finance I Part-Exchange I Motability I Servicing I Warranties I MOT Checks

Customer Rating

4.7 out of 5

Rating breakdown

  • Judge Service
    4.7(159 reviews)
Had an experience with this dealer?

Customer Reviews (159)

  • Very satisfied

    By Mrs Sandra Downey 1 Day ago | VERIFIED PURCHASE

    My experience at SERE Belfast was positive because Everything was dealt with professionally and in a friendly manner . Thank you SERE .

  • Very satisfied

    By Mrs Rebecca Adams 2 Days ago | VERIFIED PURCHASE

    My experience at SERE Belfast was memorable because i was treated with excellent customer service and delighted with my new car

  • Very satisfied

    By Mr Rainey 12 Days ago | VERIFIED PURCHASE

    My experience at SERE Belfast was memorable because this is the first new car I've had. And I'm very pleased with it.

  • Very satisfied

    By Miss P 15 Days ago | VERIFIED PURCHASE

    Andy in SERE Belfast was absolutely lovely to deal with. I live 86 miles away and was up in Belfast with a few dealerships, hoping to buy a new car. Not fully sold on the cars I had seen in the dealerships, I found a Beetle newly advertised without any pictures, so Andy very kindly sent through a few photos and information about the car and managed to arrange an appointment for me to test drive it. Andy was so approachable and honest - I didn't feel pressured whatsoever. I decided to go for the gorgeous Beetle and Andy was available constantly throughout the process. He explained everything so well and the fabulous folk at SERE ensured the car was prepared to the highest standard. So many people have admired it and mistaken it for a brand new car!

  • Very satisfied

    By Miss Emma C 15 Days ago | VERIFIED PURCHASE

    I was happy with the service at SERE Belfast because Gabrielle was fantastic. This was my first time buying from a dealership and she made me feel so at ease. She explained everything thoroughly and was an outstanding sales person. I could not praise her enough and I will be sure to recommend to friends and family. She also was available via email at various stages and very responsive. I am really enjoying my new MG and would like to thank SERE and in particular Gabrielle for helping me choose the car of my dreams

    Reply from SERE Belfast

    10 Days ago

    Hi Emma, what lovely comments! We are over the moon you are so happy with your experience with sales exec Gabrielle Scott. We hope you have many happy miles in your new MG3!

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The views expressed in these Customer reviews are solely the opinion of the reviewers and not of Auto Trader.