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Cooper Reading BMW

Our awards

Highly rated for our customer service 2020

Cooper Reading BMW

We have a wide selection of fully approved used and nearly new vehicles ready and available to test-drive. Whether this is your first BMW or your next one, our BMW specialists are on hand to help you find something which meets your requirements. We know you may have already carried out plenty of research on what you are looking for, so we are on hand to take you on a test drive, source you something in particular or show you around our vehicles. We tailor everything around you to make your experience easy, comfortable and enjoyable. Buying a car is exciting, so we want to give you the confidence that you are getting the best value for money, an amazing experience and of course, the best car. Being part of the Inchcape Group means there are many benefits along with flexible finance options to choose from. And the journey doesn’t just stop there, as we will always be on hand when your vehicle needs servicing, an MOT, genuine parts or simply just for advice. You can be sure that our fully trained technicians will give your pride and joy the TLC required. Plus, being part of the Inchcape family gives you free access to our Accident Aftercare benefit, available to all our customers. So please feel free to come and relax in our showroom and let us help you find your next car.

Services offered

  • New and Used Vehicle Sales
  • Part Exchange vehicles wanted
  • Flexible Finance and Insurance
  • MOT, Servicing and Warranty
  • Genuine Parts and Accessories
  • Accident Aftercare benefit for our customers
  • Delivery

Customer Rating

4.5 out of 5

Rating breakdown

Had an experience with this dealer?

Customer Reviews (309)

  • For the first time

    By david lister on 18 Mar 19 | VERIFIED PURCHASE

    For the first time, I purchased a car blind, only seeing it for the first time when I collected it, I must say the car was spot on, 6 months old and 5,000 miles, the car was as new not a scratch or blemish anywhere and I have a very critical eye, I would recommend this company to anyone.

    Reply from Cooper Reading BMW

    on 20 Mar 19

    David Lister, we're glad you had such a wonderful experience with us! Thank you again for the great review!

  • First class service at Cooper BMW…

    By Mr. Christian Henning on 18 Mar 19 | VERIFIED PURCHASE

    First class service at Cooper BMW Reading. Been treated like a king and the process of buying a car there was very pleasant. Never been this easy to buy a car as here. Kudos!

    Reply from Cooper Reading BMW

    on 20 Mar 19

    Hi Mr. Christian Henning, we are very happy to have provided you with such a positive experience! Thank you again for the great review!

  • Courteous and efficient service

    By James B on 14 Mar 19 | VERIFIED PURCHASE

    Courteous and efficient service. This was a good purchasing experience and I would use them again in the future.

    Reply from Cooper Reading BMW

    on 16 Mar 19

    Thank you again for taking the time to let us know how we did. We hope you have a great day!

  • Great service and car!

    By Tim on 14 Mar 19 | VERIFIED PURCHASE

    We were very impressed with the service from Cooper Reading and especially Andy Hawes. Love the (as good as) new BMW!

    Reply from Cooper Reading BMW

    on 16 Mar 19

    Hi Tim, Thank you for your 5 star review. We're really pleased that you had a positive experience when purchasing your BMW from us. It's great to see that Andy Hawes is giving our customers a great experience, I will ensure this is recognised by his direct manager. Many thanks, Chris H

  • Fantastic end to end car buying experience!

    By Jaspreet on 10 Mar 19 | VERIFIED PURCHASE

    I would definitely recommend this dealership to anyone looking to purchase a BMW. The service here is absolutely fantastic. It was my first new car purchase so Jonathan Hood and his management team ensured I had nothing less than a brilliant experience. From finding my car, to presenting me with options that enabled me to make the most informed decision, to collecting my car with a lovely surprise (bouquet of beautiful flowers). The end to end experience here is brilliant. Attentive and welcoming staff and a real sense of "customer comes first" here. Thank you all for making my first new car purchase a wonderful experience.

    Reply from Cooper Reading BMW

    on 12 Mar 19

    Thank you again for taking the time to let us know how we did. We hope you have a great day!