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New Car
Generate response to your brand-new stock with powerful New Car advertising
The new car landscape continues to evolve. 79% of buyers are looking to purchase a car in the next 6 months1 and 69% have said it's important to have sight of a car's availability before choosing to visit a retailer2.
These same buyers are considering more brands than ever before. Visibility of your brand and your new car stock is increasingly critical. With over 1 million unique users viewing new car stock on Auto Trader each month3, there’s no better place to get eyes on your brand-new vehicles.
What's included in your New Car package?
![Meet customer expectations. Advertise both in-stock and due-in vehicles Advertise both in-stock and due-in vehicles](/trade-site-images/static/images/products/new-car-in-stock-due-in@2x.png)
Advertise both in-stock and due-in vehicles
Meet customer expectations. Provide full transparency and assurance to your buyers, by categorising your vehicles as 'Available now' or 'Due-in'*.
Quickly and easily create high quality adverts using stock feeds or Portal's intuitive New Car stock tool4.
*Due-in stock, is stock that is in transit to your forecourt and has been assigned a VIN number.
![New car imagery, simplified - make creating ads more efficient Abstract, close-up image of cars on a forecourt](/trade-site-images/static/images/products/new-car-imagery@2x.png)
New car imagery, simplified
Gain access to auto-generated images for due-in stock, that hasn't yet reached your forecourt.
Integrate your third-party image providers, to make creating ads for in-stock vehicles, more efficient.
![Meet customer demand and promote your finance deals on New Car stock Mini cars for sale on a forecourt](/trade-site-images/static/images/products/promote-finance@2x.png)
Promote your finance deals on New Car stock
Over 80% of new cars are purchased on finance5 . Meet this customer demand, by displaying monthly payments on your brand-new stock.
Plus, show your buyers exactly how much they'll save, with any manufacturer deposit contributions automatically added onto your adverts.
![Reach more buyers and generate higher response to your adverts A female using a laptop with call-out of adverts on Auto Trader, overlaid](/trade-site-images/static/images/products/higher-response@2x.png)
Generate higher response to your adverts
Reach more buyers with your high-quality advertising. Adverts packed with advertising best practice will generate better response.
Boost your advert response, with PPC campaigns, now available for your new vehicle adverts.
Try before you buy
1 Auto Trader On-site survey, February 2023. 2 Auto Trader On-site Survey, March 2023. 3 Caveat for 1 million users stat. 4 Stock feeds are only available where OEMs provide these to Auto Trader. 5 Finance & Leasing Association, % of new car registration bought on finance, FY 2022.