Banners/pop-up ads
- Why do you use advertising banners/pop-ups?
Revenue earned from banner and pop-up advertising is an essential element in helping to offset the multi-million pound costs associated with running a web site like Auto Trader.
Whilst we appreciate that certain banners and pop-ups can be irritating and intrusive to some users, we nevertheless depend on the revenue they generate in order to help us to develop our service.
With this in mind, we undertake a number of measures to govern the impact of third party advertising, these include:
1. frequency-capping the number of times a given advertisement appears in front of any one individual.
2. restricting the number of pop-up campaigns running at any one time
3. rejecting any campaigns or advertising creatives that we believe are overly intrusive or fail to have relevance to our users.
- How do I advertise a banner on the website?
If you would like to advertise on our website, please contact our new media sales team on agencysales@autotrader.co.uk or telephone Jason Biffin on 0208 5447023.
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Frequently Asked Questions
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