All personal information collected and used from the Auto Trader website at www.autotrader.co.uk (the “Website”) will be processed in accordance with the 1998 Data Protection Act.
References in this Policy to "Auto Trader" also apply to its sister channels on this Website, including: Commercial Trader, Bike Trader, Truck Trader, Plant Trader, Van Trader, Farmers Trader and Motorhome and Caravan Trader.
In order to place an advertisement on the Website, you will need to register. We will require you to supply your name, date of birth, e-mail address, telephone number and postal address including your postcode. You will also be required to supply payment details and your vehicle registration. Registrants are also presented with the option of supplying their mobile number, insurance renewal dates, and the make and model of any cars owned. Credit Card information is collected over a secure connection.
You have the option of selecting to place an advertisement using Telesafe (where applicable). Telesafe enables you to keep your telephone number private by providing you with a substitute telephone number to use in your advert.
New Cars and New Bikes
By requesting services on the New Car or New Bike area of the Website (“New Car Website” or “New Bike Website”, as applicable), we will need to collect certain personal information belonging to you. By submitting personal information to us, you are deemed to have agreed to the terms set out below regarding the use of your personal information.
In order to book a test drive of a new car or new bike, we will require you to supply your name, e-mail address, postal address and telephone number.
A quote or brochure
When you request a quote or a brochure we will require you to supply your name, e-mail address, postal address and telephone number.
Live Chat Service
If you use the live chat service (“Live Chat Service”), you may disclose personal information in the course of using the service. All conversations and email exchanges are recorded.
When you download or use our Mobile Applications, or access one of our mobile optimised sites, we may receive information about your location and your mobile device, including a unique identifier for your device. We may use this information to provide you with location based services, such as advertising, search results, and other personalised content. Most mobile devices allow you to control or disable location services in the device's setting's menu. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or the manufacture of your particular device
Your contact details including telephone number and email address are collected to enable us to pass your details onto third parties who will contact you directly to arrange a test drive.
A quote or brochure
Your contact details are collected in order for us to pass your details on to third party dealers and vehicle or bike manufacturers who will send you a quote or brochure via email and/or post.
Live chat service
Any personal information that you disclose during a live chat or via an online form will be accessible to and processed by the third party supplier of the Live Chat Service and to the dealer with whom you communicate as well as being made available to Auto Trader.
We may disclose your personal information to third parties as follows:
a) We will send your personal information to dealers, vehicle manufacturers, bike manufacturers and relevant third parties to enable them to provide you with the services and products that you have requested on this website, the New Car Website or New Bike Website, e.g. a test drive, quotation, brochure or Live Chat Service. In certain circumstances, vehicle manufacturers (including Ford Motor Company Limited) or bike manufacturers and other relevant third parties may transfer, process and store your personal information outside of the European Economic Area for business and administration purposes;
The Live Chat Service provider may use computer infrastructure which is situated outside of the European Economic Area. You consent to any personal data disclosed in the course of using the Live Chat Service being processed and stored by the Live Chat Service provider on its systems outside the European Economic Areas.
b) We may use service providers to help us run the Website or services available on the Website, some of whom may be based outside the EEA. Some of our webpages use plugins from third party platforms (such as the 'Facebook Recommend' or ‘Facebook Gestures’ function). Information about your visit to the Website may be collected by these third party providers on these pages. If you browse these pages whilst still also logged in to your account on the third party platform, information collected by the third party may be connected to your account on the third party platform. For more information on how these third parties use information, please read their privacy policies.
c) If we are under any duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce our terms and conditions and any other agreements.
d) Auto Trader is part of Auto Trader Group Ltd and information supplied via the New Car Website, New Bike Website and/or this Website may be shared with other group companies. We have taken measures to ensure that information supplied to us is held securely.
In order to conduct a vehicle search on the Auto Trader Website, we will require you to supply a postcode and a selection of identifying criteria matching your chosen vehicle, for example make, model and price.
Auto Trader is part of Auto Trader Group Ltd and information supplied on this Website may be shared with other group companies. When you register with our Website, we ask you whether you would like to receive our email newsletters detailing changes to the Website, offers and services from third party companies via email and/or via post that we feel may be of interest to you. You have the ability to opt-out of receiving all or any of these offers during registration.
On occasions Auto Trader Group Ltd run promotions in which personal information is collected. We will always ask you if agree to this and advise you if this information may be shared with a third party. You will always be asked to provide your consent to this use by opting in.
We have taken measures to ensure that information supplied to us is held securely. As a consequence - we may occasionally request proof of identity before allowing access to your personal information.
For the purposes of the prevention or detection of offences, and/or the apprehension or prosecution of offenders, we may share any information that we collect with the Police, other public or private sector agencies, governmental or representative bodies in accordance with the relevant legislation. This will include public authorities, insurance companies, finance companies, automotive advertising companies and/or other agencies. Information shared in this way will not be used for marketing purposes.
You have the right to access all personal information supplied to Auto Trader and rectify any inaccuracies on the information held. Further enquiries should be made to firstname.lastname@example.org or sent to Customer Services, Auto Trader Group Ltd, Willow House, 1 Woodlands Park, Ashton Road, Newton Le Willows WA12 0HE.
If you wish to access your personal details held by Auto Trader, a charge of £10 will be payable.
Amendments and updates to this Policy may be made from time to time. Any revisions will be posted on this page so you will always be aware of what information we collect.
Telephone numbers and email addresses supplied as part of a vehicle advertisement will be published within the relevant advertisement for the duration of the booking, to enable a potential buyer to contact the seller. Your telephone number will not be published if you have selected to use Telesafe (where applicable).
Your postcode is collected in order to provide a positioning on each vehicle within our database, thereby enabling potential buyers to locate vehicles for sale within a set radius of their chosen location.
Credit card information is used solely for the purpose of payment processing. Auto Trader retains no record of credit card details.
All details supplied to Auto Trader with your on-line advertisement will be safeguarded both by this Policy and also by the 1998 Data Protection Act. We will only ever pass your personal details to third parties to enable fulfilment of the advertising package which you have selected. Where advertising packages include additional benefits your agreement to these terms and conditions includes consent for your data to be used by others to provide those benefits, subject always to your being offered the opportunity to opt out of those benefits upon receipt.
Postcodes and vehicle information are collected in order to provide a relevant match of vehicles against a specified search. The inclusion of the postcode enables us to provide the potential buyer with a range of vehicles within a chosen locality, rather than vehicles randomly spread throughout the country.
Vehicle Registration Numbers
Vehicle Registration Numbers are provided to Auto Trader to enable it to provide to you (unless you have opted out from receiving this information during the registration process) and/or to persons carrying out vehicle searches on the Website with details of offers and with services including, without limitation, insurance quotations, vehicle history and credit checks and vehicle valuations and such other services as are developed by Auto Trader from time to time. Vehicle Registration Numbers will be passed by Auto Trader to its third party authorised partners for the purpose of enabling them to provide such offers and services. As part of the provision of these services, the third party authorised partner may need to disclose the Vehicle Registration Number to a third party for example, without limitation, an insurer, insurance panel or credit reference agency. Auto Trader will not disclose the Vehicle Registration Number to any person carrying out vehicle searches on the Website and the Vehicle Registration Number will not be displayed on the Website.
Email addresses are collected in order to send registrants their chosen password, providing them with online access to their registration details (available within the “My Trader” section on the Website). The user can access this information at any time in order to update their details or change the options regarding whether they would like to receive communication from Auto Trader or selected third parties.
Other registration information is collected in order:
1. To generate an overall audience profile of visitors using the Website. This information is then used to assist in developing relevant content on the Website as well as ensuring that automotive trade advertisers looking to reach specific audience groups are encouraged to place their stock or promotions on the Website.
2. To provide our Website visitors with the option to receive the Auto Trader monthly email bulletin, as well as the option to receive email and postal offers from selected third party companies that Auto Trader believes may be of interest to them. If a visitor has supplied insurance renewal date information and/or vehicle ownership details, it provides Auto Trader with the potential to better target that visitor with relevant and timely consumer offers by email or post, providing that visitor has opted to receive notification on such offers.
3. To support our E-alerts functionality - whereby visitors to our Website can store settings on vehicle searches and/or set up alerts to be notified (by email) - when a specified vehicle appears for sale on the Website. Unless a visitor supplies their email address, we are unable to send such alerts.
4. To limit access to the full range of fields within the search form in order to maintain an overall faster search facility. By providing limited access to all our search fields, notably free text entry boxes, we are able to limit the impact on the performance of our search engine during periods of intense user activity. Whilst all users gain unhindered access to the key database fields, (such as Make and Model) fields that generate more intensive database processing (such as free text fields), are limited to those users who register.
5. To support our 'Send To Mobile' functionality - whereby visitors to our Website can send details of vehicles for sale to mobile phones.
When you visit our Website we issue a "cookie" file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information. Cookies enable us to: improve the use of our Website; to recognise your computer; to store settings to help facilitate your use of our Website; and to deliver a better and more personalised service.
For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit http://www.aboutcookies.org/
If your computer is configured to accept cookies we will be able to provide time saving functionality such as:
• the ability to pre-fill the search form with your postcode, thus preventing the need to re-input it each time you need to run a search.
• unhindered access to all the fields within our advanced search settings.
• ready access to an online record on past advertisements you may have placed on the Website.
• access to our E-alert functionality.
Cookies also enable us to better understand what you are interested in based on the pages you visit and the actions you take. This means that the adverts that will be served to you and the emails and offers that you receive from us (if you have consented to these) will be more relevant.
If your computer is cookie enabled we are also able to limit the number of occasions you are exposed to certain display advertisements on our Website (such as banners and pop-up boxes). On most occasions this will mean you never see the same pop-up advertisement more than twice each time you visit the Website.
Please note in order to place an advert you will need to enable cookies in your browser. For details on how to enable cookies, please visit http://www.aboutcookies.org/
1. To enable the delivery of functionality that improves the ease and speed of using the Website (see above).
2. To frequency cap display advertisements, particularly pop-up boxes. By limiting advertisement exposure we provide a more compelling user experience for Website visitors and also ensure that advertisements on the Website are more evenly spread across our user base.
3. To enable us to track the relative demand for different types of vehicles on the Website. Such information enables us to better target advertising at users searching for specific vehicles.
4. To enable us to track the relative popularity of disparate parts of our Website. This in turn enables us to concentrate our efforts on developing those parts of the Website that are generating the greatest consumer demand.
Third Party Cookies
We also use third party cookies on our Website for various purposes, as detailed below:
We use Omniture's software to carry out statistical analysis of page use, page interactions and paths through the Website. This is known as 'web analytics'. We may also record certain information that customers provide during a Website purchase or other process, such as name, email or postcode. We also capture a customer identifier when registered users log in to the Website.
This information allows us to identify customers and more accurately understand individual behaviours and needs. This means that we can more easily tailor offers and information which may be of interest to individuals. We will only send marketing emails when customers have given us permission to do so. Some of our marketing agencies may have access to this along with other data, to help increase the relevancy and performance of our direct marketing.
This is a supplier which helps us track the online advertisements which we serve to consumers and the subsequent actions on our Website of those who respond. Our Website pages may contain electronic images which are tracking pixels, these allow us to track user interactions on these pages. They may also report back some information to DoubleClick about the interaction on that page.
This is one of our online audience monitors that allow us to track customer actions on the Website and to tailor the advertisements you see on 3rd party sites. The content of these advertisements is influenced by your interactions with the Website such as the pages you view, searches you conduct and offers you show an interest in.
Whilst these adverts are based on your individual interactions with autotrader.co.uk online, we do not combine information about these interactions with personal information you provide to us during the registration or transaction process.
You can opt-out of the Audience Science cookie tracking by following the instructions in this pdf: http://www.audiencescience.com/docs/nai.pdf
Live Chat Service
Automatic Logging of Session Data
We automatically log generic information about your computer and your computer's connection to the Internet which we call "session data". Session data consists of things such as device information, IP address, operating system and browser software information, and the activities conducted by you while on our Website. An IP address is a number that lets computers attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages of the Website the user wishes to view. We collect session data because it helps us to analyse such things as what items visitors are likely to click on most, the way visitors are clicking through the Website, how many visitors are surfing to various pages on the Website, how long visitors to the Website are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. It is possible to determine from an IP address a visitor’s Internet Service provider (ISP) and the approximate geographical location of his or her point of connectivity. We may also use some session data, such as the pages you have visited on our Website, to send you e-mail messages focused on matters that you may be interested in, unless you have previously opted out of receiving such messages. We also use session data to help prevent fraud and unauthorised use of our Website.
Why are we collecting this information?
We ask for your address for two reasons:
1. When you have logged onto the Website, your postcode will automatically populate the postcode box on the search form. All search results will automatically be displayed with those closest to your home first, until you choose to sort your search results using different criteria e.g. price.
2. Your address allows us to send you updates on our Website and/or offers from our partners, provided you have opted to receive such notifications in stage 4 of this registration process.
Your mobile number
Collecting your mobile number will enable us to provide you with SMS vehicle alerts, should you choose to accept them, when they launch early next year. These alerts will provide you with notification by SMS on any new vehicles ads you have requested to be told about as they first appear onto the Website.
Insurance renewal date
Thanks to our long running associations with the Motor Trade, we often hear about exciting deals on insurance. By providing us with details on your renewal date, we can ensure we target you with the best offers, when they’re most relevant.
If you notice any offensive or unsuitable adverts or content on the Website, please email email@example.com or call 0845 345 3450.