How do I place a private advert?


  1. I want to advertise my vehicle on Auto Trader, what options are available?

  2. I want to advertise my motorcycle on Bike Trader, what options are available?

  3. I want to advertise my commercial vehicle on Truck Trader, what options are available?

  4. I want to advertise my vehicle on Motorhome & Caravan Trader, what options are available?

  5. When will my advert appear on the site?

  6. What are the deadlines for submitting my advert?

  7. How do I write a good advert?

  8. How do I attach a photo online to my advert? 

  9. How do I attach a photo to my advert without doing it online?

  10. Can I include more than one photo of my car?

  11. How can I amend the details on my advert once it's live, e.g. lower the price?

  12. How can I keep my advert on the site for longer?

  13. My vehicle is now sold, how do I remove my ad from the site?

  14. I am wary of being conned

  15. Autotrader watermarks explained


  1. I want to advertise my vehicle on the site, what advertising options are available to me?

    Before you start, read our checklist

    There are 4 options available:

    a) Website and Magazine Special Offer: To advertise your vehicle on the website for 3 weeks and for 3 weeks in your local Auto Trader Magazine

    b) Website and Magazine: To advertise your vehicle on the website for 2 weeks and for 1 week in your local Auto Trader Magazine

    c) Website: To advertise your vehicle on the Auto Trader website for 2 weeks for £25

    d) Website Only Bargain: To advertise your cars priced £1,000 and under on the Auto Trader website for 2 weeks for £9.99 (Website Only Bargain is only available to private advertisers)

    You may be offered the chance to advertise in your local Auto Trader magazine plus another Auto Trader regional magazine for an extra £5 per spot per week. This will be offered on a like-for-like advert basis.

    If you have advertised on the website you may be offered the chance to advertise in Auto Freeway as well

    Please note: Auto Freeway add-on will only be offered in areas where published.

  2. I want to advertise my motorcycle on the Bike Trader website, what advertising options are available to me?

    Before you start, read our checklist

    There are 5 options available:

    a) Website and Auto Trader magazine Discount Offer: To advertise your vehicle on the website for 3 weeks and for 3 weeks in your local Auto Trader Magazine

    b) Website and Auto Trader magazine: To advertise your vehicle on the website for 2 weeks and for 1 week in your local Auto Trader
    By placing an advert with Auto Trader online, your advert will appear as a single spot in the next issue of Bike Trader magazine as well as biketrader.co.uk free of charge.
    Please note: although we endeavour to upload all adverts to Bike Trader magazine, it may not always be possible to do so. This is due to regional publication structure.

    c) Website and Bike Trader magazine: To advertise your vehicle on the website for 2 weeks and Bike Trader magazine for 1 issue

    d) Website and Bike Trader magazine: To advertise your vehicle on the website for 4 weeks and Bike Trader magazine for 2 issues

    e) Website: To advertise your vehicle on the Bike Trader website for 2 weeks for £25 or 6 weeks for £40

  3. I want to advertise my commercial vehicle on the Truck Trader website, what advertising options are available to me?

    Before you start, read our checklist

    There are 3 options available:

    a) Website and Magazine Special Offer: To advertise your vehicle on the website for 3 weeks and for 3 weeks in your local Auto Trader Magazine

    b) Website and Magazine: To advertise your vehicle on the website for 2 weeks and for 1 week in your local Auto Trader Magazine

    c) Website: To advertise your vehicle on the Truck Trader website for 2 weeks for £19.99

  4. I want to advertise my vehicle on the Motorhome & Caravan Trader website, what advertising options are available to me?

    All stock on the Motorhome & Caravan Trader website has come from Auto Trader magazines only. Advertise your caravan/motor home in your local Auto Trader magazine. For further info and help on selecting the correct regional publication.

    To place a private advert in Motorhome & Caravan Trader magazine, from just £25 for two weeks. Call 0121 683 0430 for more details.

  5. When will my advertisement appear on the site?

    Advertisements supplied online to Auto Trader between 9am Monday and 4pm on Friday will be processed in 24 hours and published on the site the following working day. (This does not apply to Bank Holidays or any other public holiday) Advertisements submitted between 4pm on Friday and 9am on Monday will be processed and published on the site the first working day after the weekend.

    All advertisements placed via the Auto Trader web site will be uploaded to Auto Trader's Digital Television and Mobile Internet Services. Magazine adverts placed via the Auto Trader website will appear in the next available issue of the chosen Auto Trader magazine. This is normally the following Thursday or Friday for adverts placed before midnight on the Sunday prior to publication day. For adverts placed after this time we cannot guarantee publication in the next issue.

    Adverts placed via the magazine will appear on the website when the magazine goes on sale.

    If you have selected a magazine and website advertising package and requested a photo agent to photograph your vehicle, the advert will go live on the website within 24 hours. However, the photo will not be uploaded until the magazine goes on sale.

  6. What are the deadlines for submitting my advert?

    Adverts appearing online only between 9am Monday and 4pm on Friday will be processed in 24 hours and published on the site the following working day. (This does not apply to Bank Holidays or any other public holiday) Advertisements submitted between 4pm on Friday and 9am on Monday will be processed and published on the site the first working day after the weekend.

    If you are advertising online and in the magazine, please consult the Place An Advert system to give the deadline day and time for your regional publication.

  7. How do I write a good advert?

    Auto Trader's sophisticated Place an online ad system will generate the basic body text of your advert for you. However, you are likely to want to add and edit certain details of your advert to make it more attractive to a buyer.

    Pick out a few important features that make your vehicle a good buy, e.g. Low mileage, few previous owners, long MOT/Tax, anything you think will improve your vehicle's value.

    If you choose a magazine package the advert text will be limited by the magazine style. However, you can edit the on-line text independently allowing for a longer, more detailed description on-line where space is not restricted.

    Be realistic about price, asking over the odds will only mean you have to advertise again next week. Check the going rate for your vehicle. Car sellers can use WhatCar?'s 'What's it Worth?' valuation tool.

    Attach a photo, it'll make your advert stand out and you'll get a better response. Finally, be honest; lying about the condition of your vehicle will only waste your time and theirs.

    Key points to include in your ad:
    Colour, Mileage, Service history, Number of owners, Condition, MOT & road tax (if got them), Key features, Colour photograph.

  8. How do I attach a photo online to my advert?

    Uploading a photograph to your advert is simple, providing you have a digital or scanned in picture of your vehicle to use. Remember to scan your image at the appropriate size and resolution for publication in Auto Trader magazine to ensure the best possible quality. Click on the red 'ADD PHOTO' button on the Edit screen when placing an online advert and follow the instructions.

    The minimum specification of an image to appear on the website or in the magazine is 640x480 pixels in size, and a resolution of 72dpi. The aspect ratio should be 4 by 3. Images can only be accepted in jpeg (.jpg .jpeg) format.

    For examples click here.

    The photograph should be a true representation of the advertised vehicle. We cannot accept adverts supplied with stock or library photos nor can we accept 'cut-outs' or montages. Auto Trader reserves the right to remove such photos from adverts placed for publication on the website or in our magazine(s) as appropriate.

    If your supplied image is removed Auto Trader can add a suitable alternative if you email it to advert@autotrader.co.uk or post it to Customer Services, Trader Media Group Ltd, Willow House, Woodlands Business Park, Ashton Road, Newton-le-Willows, WA12 OHE. Please write your full name, vehicle registration and customer order number (a unique customer order number will be emailed to you once you've placed an advert) on the back of the photograph. We can only return photographs if you include a stamped, self-addressed envelope.

    If you have opted for a magazine advert and your supplied photo is unacceptable, a photo agent can be arranged.

  9. I don't own a scanner or digital camera, how can I include a photo of my car?

    If you select the Website and Magazine package and you have a photograph already, post it to Customer Services, Trader Media Group Ltd, Willow House, Woodlands Business Park, Ashton Road, Newton-le-Willows, WA12 OHE. Please write your full name, vehicle registration and customer order number (a unique customer order number will be emailed to you once you've placed an advert) on the back of the photograph. Any photos supplied with adverts must be a true representation of the advertised vehicle. We cannot accept adverts supplied with stock or library photos nor can we accept 'cut-outs' or montages. Auto Trader reserves the right to remove such photos from adverts placed for publication on the website or in our magazine(s) as appropriate. Please note that we can only return photographs if you include a stamped, self-addressed envelope.


  10. Can I include more than one photo of my car?

    When placing your advert online you will have the choice of a multiple photo option, enabling you to upload up to four photos. If you choose to place your advert in the magazine as well you can upload up to four photos with the website advert and can specify which photos you'd like included in the magazine version.

  11. How can I amend the details on my advert once it's live, e.g. lower the price? - Web only

    Once your advert has been accepted onto the website, a confirmation email will be sent to you with details on how to amend your advert once it's live on the site.

    Please do not delete this email as it also gives instructions on how to remove your advert from the site when your vehicle is sold.

    If you need to add or change your photo, you can now do so via the on-line edit functionality. You can supply it via email to advert@autotrader.co.uk or post it to Customer Services, Trader Media Group Ltd, Willow House, Woodlands Business Park, Ashton Road, Newton-le-Willows, WA12 OHE. Please write your full name, vehicle registration and customer order number (a unique customer order number will be emailed to you once you've placed an advert) on the back of the photograph. We can only return photographs if you include a stamped, self-addressed envelope.

    Please note, for advertisers placing an ad online and in the magazine, amending the magazine advert text will be subject to the individual magazine deadline. If you make a change to the text using the online edit, we will send the changes the magazine in which your advert is booked however,amendments to your magazine advert cannot be guaranteed once it's been published. For example:

    1. Amendments can be made up to the next deadline

    2. Once the deadline has passed changes will only take effect for the next publication date and then, only if these are insertions still to be published

    3.Amendments will also be carried in any add ons to your advert (e.g. Top Marques) again, this is subject to the deadline of the additional magazines.


  12. How do I keep my advert on the site for longer than I originally agreed?

    You will be sent an email two days before your advert is due to expire asking whether you would like to delete or re-book your advert. If you decide to re-book you will be given the opportunity to change advert details such as price or phone number, and the advert package such as where you advertise (web or magazine) and for how long. To update or re-book your advert click the link on the email.


  13. My vehicle is now sold, how do I remove my ad from the site?

    Once your advert has been accepted onto the website, a confirmation live email will be sent to you with details on how to amend and delete your advert when it's live on the site.

    Please note, for advertisers placing an ad online and in the magazine, you cannot delete your magazine advert once it's been placed.

    You can stop a magazine advert being published, subject to publication deadline, by contacting customer services on 0845 345 3450 between 8am and 10pm Monday, 8am to 9pm Tuesday to Friday and 9pm to 5.30pm weekends. Alternatively, email: advert@autotrader.co.uk

    If your email relates to an advert, please include your advert reference number, vehicle registration or postcode with the query.

    If you have placed an advert for two weeks, and have sold your vehicle during the first week, you must call customer services as soon as possible to stop the advert re-appearing during the second week


  14. I am wary of being conned

    Buying and selling vehicles is one of the biggest deals we do, and with many thousands often changing hands, it can be appealing to thieves. To increase your awareness of these, we have compiled a list of some of the more common scams in our Safety and Security Centre


  15. Autotrader watermarks explained

    Following customer feedback we now carry a watermark of the Auto Trader logo on all Private advertisements placed via this site. This move was introduced to dissuade other web sites from running programmes to lift images of vehicles on our site, without having first gained your permission. Please note, if you are submitting a joint web site and magazine advertisement, your photo will not feature our watermark when it appears in the Auto Trader magazine.

    If you're experiencing any difficulties, please contact customer services on 0845 345 3450,  Monday  8am - 9pm, Tuesday - Fri 8am - 8pm, Saturday and Sunday 9am - 5.30pm or email: advert@autotrader.co.uk