Auto Trader Click Awards 2009
BAFTA 195 Piccadilly
Held at BAFTA - the central London headquarters of the British Academy of Film and Television Awards - the Auto Trader Click Awards 2009 revealed the important role that well designed automotive websites now play in the entire customer sales journey.
Clear and simple search functionality scored highly in the Award's research findings – as did easy-to-find contact details and information on dealer locations – both factors identified as driving faster sales lead generation and conversion. C02 data ranked highly too with increasing numbers of motorists looking for vehicles with keener fuel efficiency.
In summary, the realisation was that effective, well designed and easy to use websites are now absolutely vital in delivering exceptional all round customer service.
Here's the full list of the
Auto Trader Click Awards Winners 2009:
Motor Manufacturers:
Best Motor Manufacturer Home Page:
Winner: KIA
Highly Commended: Renault
Highly Commended: Mini
Best Motor Manufacturer Customer Service:
Winner: PEUGEOT
Highly Commended: Lexus
Highly Commended: Mercedes-Benz
Best Motor Manufacturer For Purchase Intent:
Winner: VOLKSWAGEN
Highly Commended: Audi
Highly Commended: Toyota
Best Motor Manufacturer New Car Configurator:
Winner: AUDI
Highly Commended: Saab
Highly Commended: Volvo
Best Motor Manufacturer Used Car Locator:
Winner: VOLKSWAGEN
Highly Commended: Mazda
Highly Commended: Audi
Best Motor Manufacturer Communication of Environmental Credentials:
Winner: RENAULT
Highly Commended: Kia
Highly Commended: Vauxhall
Most Improved Motor Manufacturer Website:
Winner: KIA
Highly Commended: Seat
Highly Commended: Volkswagen
Motor Manufacturer Website of the Year 2009:
Winner: AUDI
Highly Commended: Mini
Highly Commended: Volvo
Dealer Group – UK's Top 20:
Best Motor Dealer Homepage:
Winner: Renault Retail Group
Highly Commended: Hartwell
Highly Commended: Robins & Day
Best Motor Dealer Customer Service:
Winner: Sytner Group
Highly Commended: Mercedes-Benz Direct
Highly Commended: Hartwell
Best Motor Dealer For Purchase Intent:
Winner: Pentagon Group
Highly Commended: Lookers
Highly Commended: Perrys Group
Best Motor Dealer Used Car Locator:
Winner: ARNOLD CLARK
Highly Commended: Robins & Day
Highly Commended: Evans Halshaw
Most Improved Motor Dealer Website:
Winner: Robins & Day
Highly Commended: Perrys Group
Highly Commended: Arnold Clark
Motor Dealer Website of the Year 2009:
Winner: Pentagon Group
Highly Commended: Sytner Group
Highly Commended: Hartwell
Independent Dealer Group:
Best Motor Dealer Homepage:
Winner: CORNER PARK GARAGES
Highly Commended: Bob Mullan Motors
Highly Commended: Jeff White Motors
Best Motor Dealer Customer Service:
Winner: BOB MULLAN MOTORS
Highly Commended: Jeff White Motors
Highly Commended: Motafile
Best Motor Dealer For Purchase Intent:
Winner: JEFF WHITE MOTORS
Highly Commended: Bob Mullan Motors
Highly Commended: Corner Park Garages
Best Motor Dealer Used Car Locator:
Winner: BOB MULLAN MOTORS
Highly Commended: Corner Park Garages
Highly Commended: Jeff White Motors
Motor Dealer Website of the Year 2009:
Winner: BOB MULLAN MOTORS
Highly Commended: Corner Park Garages
Highly Commended: Jeff White Motors
Car Supermarkets – UK's Top 10:
Best Car Supermarket Customer Service:
Winner: THE CAR PEOPLE
Highly Commended: Motorhouse
Highly Commended: Autoquake
Best Car Supermarket For Purchase Intent:
Winner: THE CAR SHOP
Highly Commended: Available Car
Highly Commended: Autoquake
Best Car Supermarket Used Car Locator:
Winner: AVAILABLE CAR
Highly Commended: The Car People
Highly Commended: Autoquake
Car Supermarket Website of the Year 2009:
Winner: AUTOQUAKE
Highly Commended: The Car People
Highly Commended: Available Car
Most Improved Car Supermarket Website:
Winner: MOTORPOINT
Highly Commended: The Car People
Highly Commended: Available Car