Email and text scams

Auto Trader takes security very seriously and is committed to protecting you when you use our online products and services. We have a dedicated Customer Security Team available 7 days a week to answer any questions you may have.

Unfortunately, on-line crime; or cybercrime; is becoming part and parcel of everyday life. Criminals operating on-line are constantly looking for new ways to access personal information.

Fraudsters will use phishing messages to access your personal details and account information. Auto Trader will never ask for your log in details in an e-mail or text message. You should keep any log-in details private, and never share them with anyone.

When placing adverts on Auto Trader our customers have the option to ‘Hide your number’. This free service replaces personal telephone numbers with a new number unique to the advert. When interested customers call this number, they will get through to the customer as normal. The service helps protect against scammers, nuisance callers and canvassers. It also helps protect customers from receiving fraudulent phishing text messages

What is Phishing?

Phishing is a way of trying to obtain your personal information and log in details.
Fraudsters will send phishing emails in an attempt to access your personal information such as username, passwords or financial information.

A phishing e mail may look like it has come from Auto Trader and will ask you to confirm your log in details via a link in an e mail. The link will take you to a fraudulent website page which will look like the Auto Trader website. If you enter your log in information, a fraudster has access to your on line accounts.

Auto Trader will never ask you for you log in details or other personal information in an e mail and we will never ask you to verify your account information by clicking on a link.

Phishing e mails can be difficult to spot. If you receive a suspicious e mail claiming to be from Auto Trader asking asking for account  information please forward it to us at or contact our Customer Security Team on 0330 303 9001.

How to spot a fraudulent text message

Short for “SMS phishing”, SMiShing is a security attack in which the user is tricked into downloading some type of malware onto their mobile phone or other mobile device via a text message.

The message will appear to be from Auto Trader, or may be sent as as an enquiry about your vehicle. This will redirect you to a false login or sign-in page where you will be asked to enter your username and password.

Never disclose your account details to anyone and always ensure your password is strong by using a combination of letters and digits, including upper and lower case.

You should also change your password regularly and do not use the same passwords for all your on line accounts.

If you have any concerns about any message you have received forward to our Customer Security Team at

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