Auto Trader's new TV advert
 The ad reveals how Auto Trader has the biggest range of new and used cars for sale – more than 400,000 22 April 2008 Brimming with computer animated fish-like cars, the second TV ad has just started airing on UK screens - and you can watch it right now. Watch the new advert now: The latest advert carries Auto Trader’s new slogan, “The World of Cars Made Easy,” from the original ad, which first aired on 28 February. This time the ad reveals how Auto Trader has the biggest range of new and used cars for sale – more than 400,000. Animation studio Special Guest was responsible for bringing the colourful underwater world to life – including the fish-shaped cars and seat belt coral. It’s estimated the advert will be seen by 92 per cent of adults* during its time on TV. The ad will be shown across all major channels and some satellite channels including Sky One, Film4 and ITV2. Auto Trader is also advertising online, displaying adverts on websites such as MSN, Top Gear and Sky. The complete promotion will reach national radio, newspapers, dealer forecourts and retail shops. Jonathan Williams, Head of Marketing at Trader Media Group, says, "We are on course to strengthen our leadership positioning as the expert guide to the world of motoring, providing the best deals on new and used cars, finance and insurance and motoring parts and accessories". What do you think of the new advert? Have your say on the Auto Trader Blog. *Source: Mediacom |
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