The Department for Transport wants to remind drivers of how badly getting behind the wheel after a few drinks can affect their lives

Young men are particularly targeted in this year's Christmas anti-drink-drive campaign which has been launched by the Government.

This year's initiative, part of the Government's THINK! campaign, includes new internet and radio adverts.

The Department for Transport wants to remind drivers of how badly getting behind the wheel after a few drinks can affect their lives.

Road Safety Minister Jim Fitzpatrick was out with Sussex Police seeing how they are tackling offenders this Christmas.

He said: "Drink-driving ruins lives. Last year 540 people died in this pointless, avoidable way - that's lives shattered and the dreams of family and friends devastated."

He said that with Sussex Police he was "amazed at how even the smallest sign can give drink-drivers away to these highly-trained officers".

Mr Fitzpatrick added: "Being caught has serious consequences - a criminal record, minimum one-year driving ban and large fine. It's just not worth paying this price for a couple of drinks at the Christmas party. Leave the car keys at home."

Chief Constable Stephen Green, head of roads policing at the Association of Chief Police Officers, said: "Tackling drink and drug-driving is always a high priority for police forces, but never more so than at Christmas.

"The festive period is a time for celebration, but with rights come responsibilities, which need to be taken seriously if we are all to enjoy this Christmas.

"Forces across the country will be patrolling the roads vigilantly for those driving under the influence and are united in their determination to stop the reckless driving of a few ruining Christmas for the many."