First pics of Button's 'Green' Honda - Auto Trader UK - News and Reviews Hub


First pics of Button's 'Green' Honda

First pics of Button's 'Green' Honda - News image

26 February 2007

by Keith Collantine

These are the first photographs of the astonishing new colour scheme for Honda’s F1 racing team.

Instead of running in Honda’s corporate colours the entire car will be painted to resemble a globe of the world.

It is part of Honda’s effort to encourage people to be more environmentally aware.

Fans will be urged to visit Honda’s website myearthdream.com, pledge to make a lifestyle change to improve the environment and make a donation to an environmental charity. That will buy them a portion of the car’s branding.

British racer Jenson Button, who won his first race for the team last year, is more concerned with the car’s performance. He said: “We've been testing hard and have improved the car a lot, so we're positive we got a good car.

“We have an extra 11 sponsors this year compared to last year, and that's because they want to get involved in this idea and raise awareness.”

Honda F1 CEO Nick Fry said: “Climate change is probably the single biggest issue facing our planet and F1 is not immune from it.

“We believe that F1 with its huge global profile and cutting edge technology can play an important role in not only highlighting the issues but also playing our part in developing solutions.”

What do you think of Honda’s ‘green’ F1 car? Email us now…

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