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Sign up to Dealer Edit 4

Dealer Edit is Auto Trader's free advertising software that allows you to create, view and report on your stock as well as advertise it in the UK's most effective consumer and trade publications - including Auto Trader, Fish4, Exchange & Mart and V Cars. Over 6,500 dealers are already using this comprehensive software to manage and advertise their stock, print branded sales flyers, stock lists and much more…

 

Five simple steps…

  • Adding stock is easy. First enter the VRN (not supplier's 'codes' that you have to find out first!) and the full vehicle details are returned, including standard features, the date of registration and the insurance group. Add up to four digital photographs of the vehicle from any make of digital camera with no resizing or cropping (or if you don't have a camera you can advertise your vehicles as text only). Now add the price.

 

  • If you're not happy with the standard features suggested, or want to add more details, there are free text fields and a customisable options list to give you complete control over your description.

 

  • Now you've created some vehicles, let's look at the stock screen. Can you locate a vehicle quickly? Have you got all the details you want (or some you don't?). Your list can be ordered by make, model, colour, registration, fuel type … you name it. AND it can display only the fields you want to see. You can set this up in less than a minute using the customise option.

 

  • When all the stock is loaded, perhaps you'll want to print a stock list or a branded A4/A5 sales flyer (see example). Want one in your own colours (see example)? How about one with no finance information and a change of font (see example)?
    These features are fully customisable.

 

  • Now to ensure you get the widest response for your advertising budget…
    a) Pick the stock you want to advertise on the Auto Trader website and click a button. More than 3 million* potential buyers will be able to view YOUR vehicle for sale.
    b) Want to increase your web coverage? At your request we can automatically forward your web adverts to the Exchange & Mart, Fish4 cars and V Cars websites. Sit back and let us do the work.
    c) Want to increase your reach by targeting a different audience? Use the magazines! Click another button. Choose your advert style from the types shown - the text automatically changes to standard abbreviations (PAS/RCL etc) to keep the copy down. Make any changes you want. Now choose a magazine and relevant section. You can select ANY Auto Trader title including the national magazines Top Marques, Bike Trader and Truck Trader. You can even send it to several titles at once…

 

That's it. No cutting out last week's ads, writing new copy and waiting for someone to collect it or take the photos… and most centres now offer a discount for copy supplied using Dealer Edit.

Dealer Edit is a success because of YOU

Dealer Edit has a full time team working to continually research and improve it. You know that we'll be here tomorrow so you will always have proper support and assistance should you need it.

Dealer Edit is constantly evolving and getting new features - features that dealers ask for.

In fact, if there's anything missing that you would like, please mail your idea to mailto:richard.thwaites@autotrader.co.uk
I guarantee a personal response. And who knows? You might see your idea in the next release!

To start advertising with Auto Trader and to take advantage of our new Dealer Edit 4 software call 0800 689 6896

*ABCe audit Jan 2005
3 million Unique Users
37,703,122 vehicle searches
186,812,642 page impressions