Auto Trader

Carwise
Caledonia Alfa Romeo
Orford Lane
Warrington
WA2 7AH

Tel: 0845 456 7917

www.caledonia-motors.co.uk

1st November 2005

Thank you ensuring our vehicles have multiple images on the Auto trader website. The click rate has increased by 50% in many cases and last weekend three customers bought vehicles off the website because they could see the interior of the car, which our competitors did not have!

Since I have the report suite, which you organised, I can view on a daily basis if necessary the activity my stock generates on the website including click rate, viewing, comparable pricing, the most viewed vehicle, which all helps to drive the business in a competitive market which we find ourselves in at the moment were the extra five deals a month make all the difference.

My non franchise vehicles which I have generated in part exchange are performing well when competively priced to sell and a lot of interest it generated.

The Caledonia Alfa Romeo Banner looks well since it was made live at the weekend, and I hoping the click rate increases from it, I am looking forward to seeing how many extra clicks per month it has generated.

Thanks again for all your help and assistance and it is refreshing to deal with someone that actually rings back and fulfills what they say is going to happen.

Gary Wood