Bike Trader

Trader Media's investment into its brands is clearly recognisable by its market leading position and its longevity in the marketplace

To sustain this position we've invested £10 million in our brand through our 'Find your Perfect Partner' campaign. This annual advertising and communications programme runs across TV, radio, cinema and online.

'What you'd do for a new bike?' campaign appeared in men's magazine, Loaded, Back Street Heroes and a Superbikes supplement in The Sun. In addition, there were contra deals with around 20 different bike titles.

Click here to see Bike Trader's 'Granny ad'

Click here to read about our Digital Television investments.